Intern, Rider Communications & Engagement

Brands Covered: foodora foodpanda & yemeksepeti

Internship Objective

• Design and execute data-driven rider engagement initiatives that improve campaign reach click-through rates (CTR) and rider satisfaction while producing reusable assets (dashboards templates playbooks) for long-term team impact.
• This internship focuses on hands-on experimentation and delivery not ad-hoc support.

Core Project Streams:

Project Stream 1: Rider Engagement Insights & RSAT Dashboards

Goal: Improve visibility into rider satisfaction across markets.

Key Projects:

• Run Rider-Satisfaction (RSAT) survey revamp alongside engagement campaigns.
• Maintain and enhance comms dashboards (reach CTR satisfaction scores).
• Conduct trend analysis across time and markets; highlight anomalies and improvement opportunities.

Deliverables:

• Updated RSAT & comms dashboards.
• Monthly insight summaries with clear takeaways and recommendations.

Project Stream 2: Communications Experiments & Optimisation

Goal: Systematically test and improve rider communications effectiveness.

Key Projects:

• Design and execute A/B tests on rider communications (subject lines copy timing channel).
• Create and test HTML templates for Tweety email communications.
• Measure impact on reach CTR and satisfaction metrics.

Deliverables:

• Experiment plans (hypothesis success metrics test design).
• Post-experiment analysis with results and learnings.
• A set of validated HTML templates for future reuse.

Project Stream 3: Campaign Performance Analysis

Goal: Ensure rider engagement initiatives are measurable and evidence-based.

Key Projects:

• Perform data analysis on engagement initiatives to assess performance vs baseline.
• Translate data findings into clear actionable insights for regional and local teams.
• Support experiment read-outs for leadership and stakeholders.

Deliverables:

• Campaign performance reports.
• Experiment summaries with recommended next steps.

Project Stream 4: Engagement Campaigns Playbook

Goal: Capture and scale what works across markets.

Key Projects:

• Benchmark rider engagement best practices across foodora foodpanda and yemeksepeti.
• Draft case studies covering objectives execution and results.
• Support measurement frameworks for future campaigns.

Deliverables:

• Engagement Campaigns Playbook sections (case studies metrics).
• Standardised measurement templates.

Project Stream 5: Campaign Operations & Content Support

Goal: Enable consistent high-quality rider communications.

Key Projects:

• Support localisation of rider communications and newsletters.
• Assist with content production using AI tools including light video and photo asset editing.
• Coordinate campaign timelines and content readiness.

Deliverables:

• Localised campaign assets.
• Published rider newsletters and engagement content.

Project Stream 6: Event Recaps & Knowledge Sharing

Goal: Turn local activations into reusable learning.

Key Projects:

• Compile and analyse outputs from cluster activations and rider events.
• Publish best-practice summaries highlighting what drove engagement.

Deliverables:

• Event recap documents.
• Best-practice summaries for regional sharing.

Qualifications :

Success Criteria

• The internship will be considered successful if:
• Engagement dashboards and reports are consistently maintained and used.
• At least 23 communications experiments are executed with documented learnings.
• Campaign results and case studies are added to the Engagement Playbook.
• Reusable assets (dashboards HTML templates playbook content) are delivered.

Skills & Profile Required

• Strong written communication (English; additional EU/Asian languages a plus).
• Data fluency Excel/Google Sheets; comfortable with dashboards (e.g. Looker/Tableau).
• Analytical mindset able to write SQL queries interpret trends and design simple experiments.
• Organised detail-oriented proactive.
• Interest in the gig economy brand/communications or operations.

Remote Work :

No

Employment Type :

Intern