Content Marketing Manager, Integrated Marketing Team Concur

Are you a strategic data-driven and creative marketer with proven expertise in developing integrated B2B marketing content

The content marketingmanageris responsible forcreating integrated marketingcontentaimed atone or more of ourTravel Managertargetpersonato drive awareness demandand thought leadership forSAPConcurstravelexpense and related solutionsportfolio. Collaborating withthe rest of the IntegratedMarketing teamother SAP Concur global and field marketingteams and external partners you are always looking to improve existing marketing strategies and incorporate new opportunities.

Youare responsible forthe co-creation and execution of theend-to-endcampaign strategy and activities. Success in thisrolerequires strong partnerships and hand-offs with the field to ensure campaigns are adopted and deliver outstanding results.

Responsibilities:

• Ability to translate business goals andobjectivesfrom marketing plans into actionable integrated campaignsand contentwith the right mix of awarenessdemandand sales activities across the customerlifecycle journey.

• Use audience insights personas keyword research messaging themes campaign plans competitive information and content performance analytics to build aneditorial calendar and create related content

• Create a steady stream of primary and derivative assets that can be leveraged across various channels and use cases for example a research report complemented by an infographic blog post video executive summary and webinars that supports corporate and local businessneeds thatdrive pipeline and revenue.

• Engage and collaborate with cross-functional participants (e.g. portfolio marketing digital marketing demand center field marketing marketing operations IT agencies freelancers) as needed to support content ideation creation activation and measurement requirements

• Manage meeting and resource schedules workflows deadlines and communication cadence.

• Publish and activate content within a web content management system or other tools

• Contribute toLLMSEOand search engine marketing initiatives withcontent structurekeyword optimizationcontent tagging and metadata management

• Collaborate with marketing program owners content strategists and/or campaign managers to integrate and repurpose content marketing and campaign content whereappropriatetodeliverexceptional integrated campaignand programs

• Track measure and report contentactivation andperformance against agreed-upon metrics working across regions toidentifyand analyze gaps and actions plans to course-correct as campaign execution unfolds.

Position Requirements

Background/Experience:

• 5years or more in a marketing marketing communications digital media advertising or related roleresulting in a demonstratedhands-on experienceof integrated marketing campaign design contentmarketingand digital promotion

• Project management experience

• Relatedindustry/domain experience ( travelB2Bmarketing) highly desirable

Competencies:

• Demonstrated ability to quickly learn and apply new business domain knowledge to content strategy and asset creation

• Ability to understand digest and distill complex concepts for mass consumption via engaging content

• Strong writing and editing skills

• Sensibility for design and video/multimedia

• SEO experience and ability to structure content to support LLM visibility

• Proofreading and copyediting skills for brand voice stylegrammarand punctuation

Behaviors:

• Excellent communicator including keen listening skills

• Creative and innovative discerning the essential points or storyline from information

• Champions audience needs and interests

• Flexible and able to shift strategies and tactics whenrequired

• Comfortable presentingcontent plans and results to cross-functional team members and leadership

Knowledge:

• Content strategy

• Digital marketing inc. SEO / AEO experience

• Company strategy brand and value propositioncultureand attitudes

• Target audience personas and buying processes relevant industries/segments and overall market landscape

• Best practices and emerging trends related to content and digital marketing innovation

• Content activation channels (e.g. paid earned owned inbound/outbound)