Director, Influencer

About Us:

Golin is a global award-winning public relations agency that helps companies create change that matters. Together we discover powerful human truths that bind us create with bravery and collaborate inclusively and obsessively. Golins 1700 global employees operate across 50 offices worldwide allowing us to provide our clients with comprehensive solutions for multi-market regional and global communications programs.

Every agency is talking about AI. At Golin we are using AI to rewrite the rules of PR. Were even promising to become the first fully AI-integrated agency. We are committed to upskilling our workforce democratizing access to tools and integrating AI into our daily work to maximize the value we deliver to our clients.

Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation healthcare advocacy and measurement. Golin aligns earned-first data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG retail food healthcare technology and consumer service companies in the world.

Director Influencer -- Dallas Adobe

Do you live and breathe digital marketing Are your social feeds filled with tastemakers and trendsetters Stop gramming your breakfast bowl and keep reading.

Golin Dallas is hiring a Director Influencer with a specialty in Influencer Strategy and Engagement.

Golin has been on a winning streak of recognition: PRWeeks Best Place to Work Provoke Medias Global Agency of the Year PRWeeks Large Agency of the year and winning two Grand Prix at Cannes.

Riding the wave of recognition and award-winning work the Influencer Director has an incredible opportunity to work with a rock star influencer team to strategize and execute campaigns featuring top paid influencers that helps promote and protect the brand in Dallas and keep Golin on top.

Its an exciting time for the agency to continue to deliver impactful work that builds brands and reputations and we know other brands can benefit from the award-winning work we create.

Youll work across clients as part of our digital team that excels at making brands hyper-relevant online to drive offline impact. Youll work with a standout team of digital catalysts creators and analysts on the Bridge to identify real-time opportunities monitor issues and trends as well as create and execute marketing campaigns for clients including identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your clients investment. Youll integrate across digital platforms organic and paid channels to drive results.

Sound like you want to Go All In with us Here are the details:

What Youll Do:

• Strategic Leadership: Develop and evolve influencer strategies that align with broader client business objectives bringing a POV on where the creator economy is headed and how clients can stay ahead.
• Campaign Oversight & Execution: Help lead day-to-day execution of influencer campaigns including brief development contract negotiation content approvals timeline management and performance tracking
• Creator Partnerships: Research vet and build relationships with creators based on strategy audience alignment content quality and performance metrics
• Platform Expertise: Use deep knowledge of social platforms (Instagram TikTok YouTube) and their backend systems to evaluate creator performance and optimize strategy
• Quality Management: Ensure high-quality client outputs by managing material reviews and verifying all content follows client legal and brand guidelines
• Creative Collaboration: Work with planning creative and digital teams to bring integrated campaigns to life
• Client Partnership: Manage day-to-day client relationships and real-time communications and provide counsel on creator trends and cultural moments
• Performance Insights: Track campaign performance and translate data into actionable insights
• Team Mentorship: Help develop and oversee junior team members on influencer best practices and content strategy
• Budget Support: Manage budgets billing and reporting for influencer programming to keep projects on track

What Youll Bring:

• Bachelors degree in marketing communications or related field
• 7-10 years of experience in influencer marketing social media or digital marketing (agency experience or client-facing relationship management is a plus)
• A track record of building and scaling influencer programs not just executing them
• Experience managing or mentoring a team
• Experience presenting to senior client stakeholders or C-suite executives
• Strong understanding of creator partnerships across Instagram TikTok YouTube and emerging platforms
• Deep platform knowledgebackend systems performance metrics and what makes influencer programs successful
• Experience with influencer platforms like CreatorIQ or Tagger/Sprout Social
• Contract negotiation experience and knowledge of FTC compliance and content rights
• Exceptional attention to detail and ability to manage multiple campaigns simultaneously
• Ability to work quickly and efficiently without sacrificing quality
• Excellent communication skills for clients and creators
• Strong research vetting and multitasking abilities
• Passion for internet culture creators and what makes content go viralwith a pulse on emerging trends and creative ideas that push boundaries

What Makes You Successful Here:

Youre highly detail-oriented and organized nothing slips through the cracks. Youre comfortable managing multiple campaigns and know how to prioritize. You love the creator economy and get excited about finding the perfect influencer for each campaign. Youre equally comfortable presenting to clients and diving into platform analytics. Youre collaborative curious and energized by working with a passionate team.

Please note: This is a hybrid role located in Dallas TX. You will have an opportunity to collaborate in-person three days a week at our Dallas office while maintaining flexibility for remote work.

Salary Range: $94000 USD - $165000 USD

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon among other factors: a candidates skills qualifications and experience; actual ranges for current or former employees in the role; and market considerations.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. Golin recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.

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