F&B Marketing Executive (Pre Opening) Waldorf Astoria Kuala Lumpur

With thousands of hotels in over 100 countries and territories Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience we offer the millions oftravellerswho stay with us every year a welcome they will never addition to our flagship brand Hilton Hotels & Resorts the family of brands includes Waldorf Astoria LXR Conrad Canopy Curio Collection DoubleTree Hilton Garden Inn Hampton and many others.

If you appreciate the impact global travel can have on the world you may be just the person we are looking for to work as a Hilton Team Member. Because its with Hilton where we never forget the reason were here: to delight our guests Team Members and owners alike.

The F&B Marketing Executive will play a pivotal role in shaping the social media identity of Waldorf Astoria Kuala Lumpurs Food & Beverage portfolio. This position is the point of contact for all things social including Online Reputation Management content strategy and the daily upkeep of active social media channels. This position blends strategic vision with creative execution ensuring our restaurants bars and lounges are brought to life across digital platforms through compelling brandaligned storytelling. By curating content that highlights our culinary artistry mixology innovation and signature guest experiences the role will drive awareness engagement and lasting loyalty among both local and international audiences.

To successfully fill this role you should maintain the attitude behaviors skills and values that follow: - Excellent communication skills - High level of IT skills including Excel PowerPoint and Word - Proactive approach to meeting deadlines and targets - Excellent organizational and administration skills

What will I be doing

• Content Creation & Storytelling
  • Incorporating F&B social media content creation and storytelling into the hotels overall marketing strategy
  • Develop and execute creative content (photo video copywriting) that highlights menus promotions events and guest experiences.
  • Curate visually striking and brand-consistent assets for Instagram and other relevant platforms.
  • Collaborate with chefs mixologists and the F&B team to capture authentic behind-the-scenes stories.
• Social Media Strategy & Management
  • Setting up and managing the hotels F&B social media accounts and replying to guests comments and reviews in a timely manner.
  • Design and implement monthly content calendars aligned with marketing campaigns and seasonal activations.
  • Monitor performance metrics analyze engagement and adjust strategies to maximize reach and impact.
  • Ensure all content reflects Waldorf Astorias luxury positioning and tone of voice
  • Follow enterprise and brand guidelines and best practices to optimize the hotels F&B social media presence while paying close attention to legal guidelines
  • Ensuring all negative TripAdvisor reviews are responded to and providing respective departments with operations insights.
  • Being aware of communications from the Hilton Social Team when it comes to crisis communications announcements and social media recommendations
• Community Engagement
  • Actively manage online communities responding to comments messages and guest feedback with warmth and professionalism.
  • Build relationships with influencers media partners and brand collaborators to amplify visibility.
• Campaigns & Activations
  • Support F&B launches special events and collaborations through targeted social campaigns.

Coordinate with PR and Marketing teams to ensure cohesive storytelling across channels.

EOE/AA/Disabled/Veterans

What are we looking for :

• Bachelors degree in Marketing Communications or related field.
• Proven experience (3 years) in social media management and content creation ideally within hospitality luxury or F&B.
• Strong photography videography and editing skills; proficiency with tools such as Adobe Creative Suite Canva or equivalent.
• Excellent writing skills in English (additional languages are a plus).
• Deep understanding of social media trends analytics and platform algorithms.
• Creative detail-oriented and able to balance luxury brand standards with innovative social media storytelling.
• Passion for food beverage and hospitality.
• A true foodie who loves to explore new bars and restaurants bringing fresh inspiration into content creation.
• Strong aesthetic sense and ability to translate brand values into engaging content.
• Creative thinker who goes beyond the obvious finding new and innovative ways to promote our outlets.
• Collaborative spirit comfortable working with chefs bartenders and cross-functional teams.
• Agile and proactive with the ability to manage multiple projects in a fast-paced environment.

What will it be like to work for Hilton

Hilton is the leading global hospitality company spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century Hilton has offered business and leisuretravellersthe finest in accommodations service amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision to fill the earth with the light and warmth of hospitality unites us as a team to create remarkable hospitality experiences around the world every day. And our amazing Team Members are at the heart of it all!