Senior Creative Manager, Performance Design (Remote US)

Directive Consulting is the leading B2B performance marketing agency that delivers real revenuenot just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLswere here to drive pipeline fuel SQLs and scale brands that are serious about growth. From Paid Media and SEO to CRO RevOps and Go-To-Market Strategy we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past whats expected - sparking demand for bold innovative brands. If you live for performance love solving hard problems and want your work to actually mean something youll fit right in.

But heres the fun partwe dont just deliver results; were shaping the future of marketing. Ready to build something that breaks the mold

About The Role:

Were looking for a Senior Creative Manager to lead our Performance Design department a team that sits at the intersection of creative craft and performance marketing. This is not a traditional creative manager role. Youll be equally responsible for the strategic direction of the department and the day-to-day development of the people and work within it. Youll inherit a team with strong momentum an established methodology and a clear positioning and your job is to scale it.

This role reports to senior leadership and manages the full Performance Design team including designers project management and motion contractors.

What Youll Do

Creative Leadership & Output

• Own the creative vision and quality standard for the Performance Design department

• Ensure all work meets both craft and conversion benchmarks great looking and built to perform

• Review and elevate creative across paid social display video and landing page formats

People Management & Team Development

• Lead coach and develop a multidisciplinary team of designers project managers and motion contractors

• Set clear expectations foster accountability and build a culture where creative people do their best work

• Identify growth opportunities for team members and actively invest in their development

Strategy & Client Partnership

• Partner closely with paid media and client success teams to ensure creative is data-informed from the start

• Represent the department in new business pitches and client conversations

• Articulate the value of Performance Design as a strategic capability not just an execution function

Financial Ownership

• Own and manage the department P&L

• Monitor margins manage resourcing decisions with financial impact in mind and ensure the department operates as a profitable scalable business unit

• Think and operate like an owner

AI & Technology Integration

• Lead adoption of AI creative tools across the team

• Identify where emerging technologies can sharpen output and improve efficiency

• Build AI into real production workflows not just as a proof of concept

What You Bring

Experience & Background

• 5 years in creative roles within performance marketing paid media or growth-focused agency environments

• Proven track record managing creative teams and balancing creative quality with business outcomes

• Comfortable presenting department strategy to VPs and CMOs just as much as reviewing a creative brief

Business Acumen

• Strong understanding of how a creative department operates as a business

• Direct experience managing or having visibility into P&L margin and resourcing decisions

• You think like an owner and make decisions with financial impact in mind

AI & Tools

• Hands-on experience with AI creative tools generative image AI-powered video design analytics or similar

• Knows how to integrate AI into real production workflows not just demo it

• Experience with platforms like EyeQuant Creatify or Superside is a plus

Communication & Stakeholder Management

• Strong communicator who can translate creative thinking into business language

• Track record of building trust with both creative practitioners and senior leadership

What Success Looks Like

In the first 90 days youve built strong relationships across the team and key internal stakeholders identified gaps in methodology and workflow and begun making your mark on the departments output.

Within six months youre running the department with full confidence driving creative quality owning margin targets making smart resourcing decisions and positioning Performance Design as a competitive differentiator in new business conversations.

What We Offer

Compensation for this role includes a competitive base salary

Medical dental vision plans disability and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum) Paid Company Holidays Your Birthday Off End of Year Recharge (Closed December 24 - January 1) Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure which scales in total amount over time

Annual Anniversary Trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote-first company youll have the ability to work from anywhere in the US with the option to enjoy our state-of-the-art offices in Irvine California. For some positions as posted we will accommodate global opportunities where we have established businesses including Canada the UK and Australia. For global locations you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and this role you will be required to operate a laptop computer (PC or Mac available) computer software platforms and other office productivity tools as necessary. Due to the nature of this role you must be able to remain stationary for extended periods must be able to observe and interpret written and/or verbal communication must have reliable internet access and a professional background.

To perform this job successfully an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process direct your inquiries to

Additional Information

At Directive one of our core values is People First. Were committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.

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Required Experience:

Manager