- Develop and implement comprehensive growth strategies to increase customer acquisition engagement and lifetime value.
- Lead end-to-end execution of digital marketing campaigns across platforms including Instagram Facebook TikTok Google Ads and email.
- Analyze user behavior and funnel metrics using tools like Google Analytics Mixpanel and CRM platforms to identify growth levers.
- Optimize conversion rates through A/B testing landing page improvements and personalized user experiences.
- Collaborate with product and design teams to align growth initiatives with user experience and product roadmap.
- Manage and scale paid acquisition campaigns with a focus on ROAS CAC and LTV.
- Build and maintain performance dashboards to track KPIs and provide actionable insights to senior leadership.
- Stay ahead of industry trends in fashion e-commerce digital consumer behavior and emerging growth channels.
- Mentor and guide junior team members in growth marketing techniques and analytics best practices.
Requirements
- 25 years of proven experience in growth marketing digital marketing or performance marketing within the fashion lifestyle or e-commerce industry.
- Strong analytical mindset with proficiency in data analysis tools (Google Analytics Looker Studio SQL Excel/Google Sheets).
- Hands-on experience with paid media platforms (Meta Ads Google Ads TikTok Ads) and email marketing automation (Klaviyo Mailchimp HubSpot).
- Demonstrated success in scaling user acquisition and retention through data-driven experimentation.
- Familiarity with CRM systems customer segmentation and lifecycle marketing strategies.
- Excellent communication and project management skills with the ability to work independently and collaboratively.
- Bachelors degree in Marketing Business Communications or a related field.
- Experience working in a fast-paced startup or scaling fashion brand is highly preferred.
Required Skills:
IDEAL PROFILE: The Fashionista: 35 years of experience specifically handling fashion beauty or lifestyle accounts in a creative agency. Portfolio Depth: A book that shows you can write everything from a witty one-liner for a meme to a soulful brand manifesto. Storytelling Instinct: Ability to take a product (like a pair of jeans) and build a 10-part content series around the feeling of wearing them. Platform Native: Deep understanding of how copy performs differently on LinkedIn vs. Instagram vs. Twitter/X.
Develop and implement comprehensive growth strategies to increase customer acquisition engagement and lifetime value.Lead end-to-end execution of digital marketing campaigns across platforms including Instagram Facebook TikTok Google Ads and email.Analyze user behavior and funnel metrics using tools...
- Develop and implement comprehensive growth strategies to increase customer acquisition engagement and lifetime value.
- Lead end-to-end execution of digital marketing campaigns across platforms including Instagram Facebook TikTok Google Ads and email.
- Analyze user behavior and funnel metrics using tools like Google Analytics Mixpanel and CRM platforms to identify growth levers.
- Optimize conversion rates through A/B testing landing page improvements and personalized user experiences.
- Collaborate with product and design teams to align growth initiatives with user experience and product roadmap.
- Manage and scale paid acquisition campaigns with a focus on ROAS CAC and LTV.
- Build and maintain performance dashboards to track KPIs and provide actionable insights to senior leadership.
- Stay ahead of industry trends in fashion e-commerce digital consumer behavior and emerging growth channels.
- Mentor and guide junior team members in growth marketing techniques and analytics best practices.
Requirements
- 25 years of proven experience in growth marketing digital marketing or performance marketing within the fashion lifestyle or e-commerce industry.
- Strong analytical mindset with proficiency in data analysis tools (Google Analytics Looker Studio SQL Excel/Google Sheets).
- Hands-on experience with paid media platforms (Meta Ads Google Ads TikTok Ads) and email marketing automation (Klaviyo Mailchimp HubSpot).
- Demonstrated success in scaling user acquisition and retention through data-driven experimentation.
- Familiarity with CRM systems customer segmentation and lifecycle marketing strategies.
- Excellent communication and project management skills with the ability to work independently and collaboratively.
- Bachelors degree in Marketing Business Communications or a related field.
- Experience working in a fast-paced startup or scaling fashion brand is highly preferred.
Required Skills:
IDEAL PROFILE: The Fashionista: 35 years of experience specifically handling fashion beauty or lifestyle accounts in a creative agency. Portfolio Depth: A book that shows you can write everything from a witty one-liner for a meme to a soulful brand manifesto. Storytelling Instinct: Ability to take a product (like a pair of jeans) and build a 10-part content series around the feeling of wearing them. Platform Native: Deep understanding of how copy performs differently on LinkedIn vs. Instagram vs. Twitter/X.
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