Senior Brand Manager Jameson

Warsaw - Poland

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

At Pernod Ricard we pride ourselves on being créateurs de convivialité creators of genuine friendly and responsible moments of sharing. We are currently seeking a passionate strategic and businessdriven Senior Brand Manager to lead the development of Jameson and Aperitivo portfolio in Poland.

Purpose of the position

This role is responsible for the holistic brand strategy P&L management and long term growth of Jameson and our aperitivo portfolio (Lillet & Italicus). You will define and execute annual brand plans manage strategic A&P allocation oversee category and assortment strategy and ensure best in class communication and activation across all channels.

The position works at the intersection of Marketing Sales Trade Marketing Finance and Global Brand Owners (Gold Business Unit & Cristal Business Unit) - combining strategic leadership with crossfunctional delivery excellence. The role includes managing a 2person team.

Main Responsibilities

Brand & Portfolio Strategy

Develop and implement longterm brand strategy tailored to the Polish market.
Translate global platforms into locally relevant brand plans and gotomarket strategies.
Build and lead annual brand plans across BTL digital tribes& communities ontrade and offtrade.
Shape portfolio strategy defining brand roles architecture and priority occasions.

P&L Budget & A&P Allocation

Full P&L ownership for assigned brands.
Plan manage and reallocate the A&P budget to drive ROI and business growth.
Lead pricing strategy promo guardrails and assortment planning in close cooperation with Revenue Management.

Execution & CrossFunctional Collaboration

Work closely with Sales and Trade Marketing to ensure excellence in execution across all channels.
Lead local adoption of global assets and oversee creative development with agencies.
Partner with key global stakeholders in Gold Business Unit and Cristal Business Unit.
Oversee NPD launches and innovation pipeline in cooperation with global teams.

Insights Analytics & Performance Management

Analyze market consumer and competitive data to inform strategy and decisionmaking.
Track effectiveness of marketing activities and continuously improve based on KPIs.
Monitor brand health mental availability distribution rate of sale and media performance.

Team Leadership

Manage and develop a team.
Provide guidance inspiration and coaching to support their growth and performance.

Skills and Qualifications

You do not need to meet every listed requirement to be considered. If you believe your experience and skills are a good fit for this role we encourage you to apply.

You hold a higher education degree in marketing management business or related fields.

You have min. 5 years of experience in brand management within FMCG (alcohol category is a plus).
You bring strong strategic thinking and analytical capabilities.
You have proven experience with P&L A&P budget planning and ROIdriven decisionmaking.
You understand the marketing mix and have experience in building 360 communication plans.
You possess strong commercial understanding and crossfunctional collaboration skills.
You demonstrate excellent project management and organization.
You are fluent in both Polish and English.
You are proactive entrepreneurial and resultsoriented.
You have experience in team leadership or mentoring (strongly preferred).
You have experience in close cooperation with Global/BO functions.

What we offer:

Hybrid work model: 3 days in the office 2 days remotely.
Development opportunities within an international organization with iconic global brands.
Comprehensive onboarding and training to support your professional growth.
Work in a friendly collaborative Convivialité culture.
Bonus system tied to individual objectives.
Opportunity to get involved in sustainability initiatives and make a real impact.
Extensive benefits package including:
- Pension program (company contributes 3.5% base salary after 3 months)
- Private medical care (including dental)
- Life insurance
- Sports card & leisure subsidies
- Holiday gift packages
- Trainings courses and company events
- Company car or car allowance

Job Posting End Date:

Target Hire Date:

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Required Experience:

Manager

At Pernod Ricard we pride ourselves on being créateurs de convivialité creators of genuine friendly and responsible moments of sharing. We are currently seeking a passionate strategic and businessdriven Senior Brand Manager to lead the development of Jameson and Aperitivo portfolio in Poland.Purpos...