Digital PR Specialist

We are looking for a part-time Digital PR Specialist!

Project Duration: 3 months initially with possible extension

Start Date: 1st April

Availability Needed: 2.5 days per week

JobDescriptionDigital PR Specialist(SA)

About Greenpark

Greenpark is a global award-winning digital agency specialising in omnichannel search and raisondetreis to create amazing content that people and algorithms love. How Through data-led and performance-driven search and social contentto help brands create meaningful connections thatimpactpeoples lives. Our uniqueexpertisein Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

Our Values

As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core.We StriveActing TogetherWith Kindnessare the values that guide us.

About theRole

• To help Greenpark plan and deliver a US-based PR strategy for a key luxury client placing coverage while working to embrace both brand awareness and offsite SEO principles;

• To build a strong network of media contacts prioritising contacts in high relevancy media verticals;

• To support the growth of traffic on the clients brand sites.

Whatyoulldo

• Planning & delivering effective quarterly PR campaigns and strategies for a key luxury client in the US market;

• Pro-actively sourcing new potential links and building strong relationships with media contacts;

• Working closely with the account team to ensure performance against competitive targets escalating to the Head of Digital PR as.

• Work closely with the Head of Digital PR and wider account team to deliver strong PR campaigns & strategy;

• Measure and report on success of PR activity both from a brand awareness and an Offsite SEO perspective;

• Develop andmaintainstrong personal relationships with key publishers (journalistsinfluencersand PRs) entailing identification of key publications through social media/link analysis use of journalist databases real engagement with online communities and attending industry events and relationship building through exclusive content & opportunities events & seminars;

• Maintain and develop pressinfluencerand media contact database as well as creating relevant contact lists for client campaigns;

• Conducting relevant research into strong story/PR/content ideas;

• Taking the lead on Digital PR strategy for the US market including campaign-level ideation briefing of internal teams to create assets crafting press releases and pitches and carrying out media relations work in line with account KPIs;

• Monitoring the news cycle for reactive opportunities for link placement;

• Working closely with Head of Digital PR and wider account team to build compelling strategies that consistently achieve against KPIs while following best practice guidelines for Digital PR;

• Building strong relationships with client-side stakeholders by attending client meetings reporting onprogressand responding effectively to client comms;

• Ad hoc related tasks as.

• This role reports to the Head of Digital PR and advises them and the wider account team on PR strategies and results;

• This role attends internal team meetings and project and client meetings as requested.

AboutYou

• 3yearswork in thePR industry.

• Proventrack recordofplacing coverage withtop tier mediatitles acrossmultipledifferent industries both on a local and a national level.

• Experience of working with high profile individuals within the US market for exampleC-Suite professionalscelebritiesorcollege professors/researchers.

• Youlive & breathe Greenparks core valuesWe StriveActing TogetherWith Kindness-
  championing openness respect innovation and teamwork - so that every interaction both internally and externally reflects our commitment to our values.

Required Experience:

Senior IC