Growth & Digital Manager

Role Overview

We are seeking a Growth & Digital Manager to own the full digital engine of the Company. This is a broad execution-focused role sitting at the intersection of paid media web operations GoHighLevel CRM and SEO tooling the person who makes the marketing machine run.

This is not a strategy role. This is a builder and operator role. You will own campaigns from brief to reporting manage our website and landing page infrastructure inside GoHighLevel run our city landing page rollout and train the broader team on GHL workflows and automation. You will also serve as our internal champion for SearchAtlas our AI SEO platform ensuring it delivers compounding organic results across both the financial services brand and reverse mortgage brand.

You report directly to Operations and Leadership and will work closely with our Content & Brand Coordinator design agency retainer and fractional compliance officer.

You will own four critical functions:

• Organic SEO & Digital Visibility 25% of role
• Paid Media & Performance Marketing 40% of role
• Web Landing Pages & GoHighLevel 25% of role
• Direct Mail & Physical Campaigns 10% of role

This Role Is Not For

• Candidates who see paid media as set it and forget it you live in the data and optimize continuously.
• Candidates who need a creative director to brief every campaign you can build from brand guidelines independently.
• Candidates without experience advertising in regulated industries (financial services mortgage or lending).
• Candidates who treat CRM and automation as someone elses problem.
• Candidates who can run one channel but not three simultaneously.
• Candidates looking for a siloed digital role with no operational responsibility.
• Candidates without hands-on GoHighLevel experience or the drive to become a power user within 60 days.
• Candidates who cannot explain the difference between SEO and AEO and why it matters in 2026.

Key Responsibilities

1. Organic SEO & Digital Visibility 25% of Role

SearchAtlas (OTTO) Management

• Own the SearchAtlas platform across both domains run weekly OTTO SEO reviews approve recommended fixes and track ranking improvements
• Manage the city landing page SEO rollout using SearchAtlas Content Genius briefs and on-page scoring
• Monitor technical SEO health: crawl errors broken links schema Core Web Vitals title tags and meta descriptions
• Pull weekly keyword ranking reports and brief the Content & Brand Coordinator on priority content gaps and topic cluster opportunities
• Track competitor domains in both private lending and reverse mortgage verticals flag ranking threats and content gaps to leadership

AEO & Answer Engine Presence

• Work alongside the Content & Brand Coordinator and SearchAtlas to ensure content is optimized for answer engine visibility (Google AI Overviews ChatGPT Perplexity)
• Identify AEO content opportunities and brief the Content & Brand Coordinator on priority topics reverse mortgage queries and private lending queries are primary targets
• Ensure structured data FAQ schema and featured snippet optimization are implemented across priority pages on both domains

Digital Operations

• Manage the marketing tool stack: SearchAtlas PressMaster GoHighLevel Meta Business Suite Google Ads Manager Google Analytics Google Search Console
• Own UTM tagging conventions and attribution hygiene across all campaigns and channels every lead source must be traceable
• Coordinate with the fractional compliance officer (Nick) to review ad copy and landing pages before launch financial services compliance is non-negotiable

2. Paid Media & Performance Marketing 40% of Role

Campaign Management

• Own and execute all paid media campaigns across Meta Ads Google Ads and additional media channels as the strategy scales
• Build and manage separate campaign structures for the financial services brand (broker-facing B2B) and reverse mortgage brand (borrower-facing B2C 55 audience)
• Navigate financial services advertising policies on Meta and Google know the restrictions and work within them effectively
• Launch and manage geo-targeted campaigns for priority markets: Brampton/Peel Mississauga Oakville/Halton York Region Calgary and Surrey
• Build full-funnel campaign structures: awareness consideration conversion with appropriate creative and copy for each stage

Optimization & Reporting

• Monitor campaign performance daily and make data-driven bid budget and creative decisions
• Build and maintain campaign dashboards: impressions CPL CPA ROAS conversion rates by channel and audience segment
• Conduct A/B testing on ad creative copy and landing pages document results and propagate wins
• Deliver monthly performance reports to leadership: spend summary results learnings and next-month plan
• Manage ad spend budget with accountability for efficiency metrics spend like its your own money

3. Web Landing Pages & GoHighLevel 25% of Role

GoHighLevel Ownership

• Serve as the primary GoHighLevel power user and internal subject matter expert for the Company
• Build manage and optimize funnels automations pipelines and workflows inside GHL
• Onboard the broader team onto GHL in the first 30 days run internal training sessions build reference guides and drive adoption across origination underwriting and business development
• Maintain CRM hygiene: pipeline stages contact tagging automation triggers and reporting dashboards
• Build broker-facing landing pages lead capture forms and drip sequences inside GHL
• Integrate GHL with other tools in the stack (SearchAtlas email calendar compliance workflows)

Website & Landing Page Management

• Manage websites update pages publish new content and ensure technical health
• Oversee the city landing page rollout: Phase 1 (8 pages across Ontario) and Phase 2 (12 additional pages including Calgary and Surrey)
• Coordinate with the design agency retainer for visual assets and page templates own the brief review and publish workflow
• Monitor site speed mobile performance and Core Web Vitals escalate technical issues and ensure resolution
• Maintain broker registration and deal submission pages ensure forms routing and CRM integrations function without errors

4. Direct Mail & Physical Campaigns 10% of Role

Canada Post & Direct Mail Coordination

• Plan and coordinate periodic direct mail campaigns in partnership with the Content & Brand Coordinator used for broker recruitment borrower outreach and geographic market entry in priority cities
• Manage the relationship with Canada Post or a specialist direct mail fulfilment vendor obtain rates confirm delivery windows and ensure geographic targeting aligns with digital campaign priorities
• Brief the Content & Brand Coordinator on copy and creative requirements for each mail piece own the production timeline and fulfilment handoff
• Where specialist fulfilment is used (addressed/unaddressed admail postcard campaigns neighbourhood targeting) manage the vendor relationship day-to-day and escalate any fulfilment issues
• Track direct mail campaign performance: response rates call tracking QR code scans report results alongside digital channel performance
• Coordinate data hygiene for mailing lists: broker address lists geographic postal code targeting suppression lists ensure compliance with CASL and Canada Post requirements

Required Qualifications

• 37 years of hands-on digital marketing experience with a strong emphasis on paid media and CRM operations
• Demonstrated experience running Meta Ads and Google Ads campaigns can show results not just screenshots
• Financial services advertising experience required you understand restricted categories and have navigated Meta and Google ad policy in a regulated context
• GoHighLevel experience required power user or strong intermediate; you have built automations funnels and pipelines not just logged in
• Web management experience comfortable updating CMS pages managing redirects and handling basic HTML/CSS edits
• Strong analytical mindset can read a campaign dashboard and draw conclusions not just pull reports
• Comfortable operating independently with minimal creative direction you can take brand guidelines and execute
• Excellent written communication for ad copy landing page headlines and internal reporting
• Highly organized with ability to manage multiple campaigns and platforms simultaneously
• Bachelors degree in marketing communications business or equivalent work experience

Preferred Qualifications

• Experience with SearchAtlas Ahrefs SEMrush or similar SEO platforms understanding of both technical SEO and content optimization
• Familiarity with AI content tools (Claude PressMaster Jasper or similar)
• Experience in mortgage lending real estate or financial services marketing
• Google Ads certification or Meta Blueprint certification
• Experience with Zapier Make or similar automation tools for cross-platform workflows
• Experience coordinating Canada Post Admail Neighbourhood Mail or direct mail fulfilment vendors
• French language proficiency (asset for Quebec market expansion)

What Makes This Role Unique

• Own the full digital stack from Day 1 no committee approvals no agency middleman direct access to leadership
• Two brands two audiences one seat broker relationships and 55 borrower audience require genuinely different skill in the same role
• You will shape GHL adoption for the entire firm this is organizational influence not just a tool admin role
• AI-native environment Claude PressMaster and SearchAtlas are already in the stack; you are expected to extend and leverage them not resist them
• Direct line to leadership your results are seen immediately and your input on budget and strategy is welcomed
• Clear growth path as the firm scales and expands into new regions this role grows with it

Ideal Candidate Profile

You are the person who:

• Wakes up and checks campaign performance before email you are wired for optimization
• Has GoHighLevel open in a tab at all times and genuinely enjoys building automations
• Has been burned by a Meta ad policy rejection and knows exactly how to avoid it next time
• Can explain to a 60-year-old homeowner why a reverse mortgage is the right tool for their retirement and write the ad that gets them to click
• Treats every dollar of ad spend with the same scrutiny youd apply to your own money
• Doesnt wait to be asked you see a broken form a missing UTM tag or a slow page and you fix it
• Is proud of their dashboards clean accurate decision-ready
• Sees AI tools as a force multiplier not a threat to your craft

Required Experience:

Manager