About Max Life Insurance: Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group an Indian multi business corporation. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multichannel distribution including agency and third party distribution partners. Max Life has built its operations over almost two decades through need-based sales process a customer-centric approach to engagement and service delivery and trained human capital. As per public disclosures during the financial year 2019-20 Max Life achieved gross written premium of Rs. 16184 crore. As on 31st March 2020 the Company had Rs. 68471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913660 crore. For more information please visit the Companys website at We Stand for: Caring | A compassionate leader who demonstrates appreciation for diversity in thoughts and approach towards people as well initiatives eliminates biases to promote meritocracy. A coach who inspires people to excel and sets a culture of high performance. | Collaboration | A boundary-less leader who is capable of identifying & leveraging expertise of team members for superlative outcomes thus delivers to the organizations ask. A leader who addresses challenges with a solution oriented approach to create win-win partnerships within & outside teams through inspired cooperation and teamwork. | Customer Obession | A leader who embodies Customer and keeps him at the core of all deliverables. Proactively anticipate customer needs and implement strategies to provide best in class customer experience. | Growth Mindset | An ambitious leader who can sponsor game changing ideas and rally the team to turn them into a reality. A leader who challenges the status quo takes bold & creative actions to manage complex issues & achieve high impact goals by pushing self and others and raise the bar on performance. | People Leadership | A peoples leader who inspires their teams to stretch themselves and achieve their true potential. A leader who create leaders by coaching empowering & motivating them to deliver superior business outcomes. |
Max Life Insurance is an Equal Opportunity Employer and promotes inclusion and diversity.
|
Job Description |
Job Title | Program Manager | Location | As per requirement |
Department | Strategic Alliances | Function | Strategic Initiatives |
Reporting to | AVP Business Planning | Band | 4A |
Function Summary Takes responsibility of fulfilling leads & prospecting new business from salary segment of bank partner to close Protection and annuity business. |
Key Responsibilities - Develop and own the multi-channel program roadmap for Cross-Sell Up-Sell D2C and VRM; define objectives scope success metrics and governance cadence.
- Translate business goals into executable initiatives with clear milestones workstreams RACI and risk/mitigation plans.
- Run program ceremonies (steerco weekly stand-ups retrospectives) and ensure timely decisions and unblockers.
- Design propensity-led offers and journeys for existing portfolios; partner with Analytics/CRM to build segments and triggers (lifecycle event behavioral).
- Optimize cross-channel orchestration (branch partner portals telephony email/SMS/WhatsApp app/web) to maximize conversion and persistency.
- Coordinate with underwriting product and operations to enable simple compliant and fast issuance for add-on covers/riders.
- Lead funnel performance across digital assets: acquisition landing pages quote illustration payment and e-issuance.
- Partner with digital marketing on media strategy (paid/organic) creative testing CRO SEO/ASO and marketing automation.
- Own martech stack utilization (CDP/CRM marketing automation analytics) and reporting dashboards for growth and CAC/LTV management.
| Measure of Success - Build and scale VRM pods for renewals cross-sell and lead nurturing; define scripts QA frameworks and productivity norms.
- Implement dialer/CTI lead management and real-time performance tracking; drive agent coaching and incentive programs.
- Ensure regulatory compliance (DND consent disclosures) and customer experience (NPS/CSAT) standards.
- Serve as the primary POC for internal/external partners; co-create Joint Business Plans (JBPs) and quarterly reviews.
- Negotiate program commercials SLAs and incentive structures; monitor delivery adherence and escalate deviations.
- Drive enablement: product training sales kits digital assets compliance sign-offs and field reinforcement.
- Establish weekly/monthly performance governance with dashboards covering pipeline conversion issuance TAT persistency and claims.
- Use A/B testing and experimentation to improve offer design journeys and channel productivity; institutionalize learnings.
- Identify operational compliance and reputational risks; implement controls and remediation with Legal/Compliance.
|
| | | | |
Desired qualification and experience We are seeking an experienced Program Manager to lead strategic life insurance initiatives across Cross-Sell Up-Sell Direct-to-Consumer (D2C) and Virtual Relationship Manager (VRM) models. This role owns end-to-end program planning and delivery partner/account management and performance governance to drive productivity customer value and topline growth. The ideal candidate has 78 years of relevant experience in life/general insurance with strong commercial acumen stakeholder leadership and data-driven execution. |
About Axis Max Life Insurance Axis Max Life Insurance Limited formerly known as Max Life Insurance Company Ltd. is a Joint Venture between Max Financial Services Limited (MFSL) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24 Axis Max Life Insurance has achieved a gross written premium of INR 29529 Cr. For more information please visit the company website at .
#ComeAsYouAre LGBTQIA and PwD candidates of all ages are encouraged to apply |
Required Experience:
Manager
About Max Life Insurance: Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group an Indian multi business corporation.Max Life offers comprehensive protection and long-term savings lif...
About Max Life Insurance: Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group an Indian multi business corporation. Max Life offers comprehensive protection and long-term savings life insurance solutions through its multichannel distribution including agency and third party distribution partners. Max Life has built its operations over almost two decades through need-based sales process a customer-centric approach to engagement and service delivery and trained human capital. As per public disclosures during the financial year 2019-20 Max Life achieved gross written premium of Rs. 16184 crore. As on 31st March 2020 the Company had Rs. 68471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913660 crore. For more information please visit the Companys website at We Stand for: Caring | A compassionate leader who demonstrates appreciation for diversity in thoughts and approach towards people as well initiatives eliminates biases to promote meritocracy. A coach who inspires people to excel and sets a culture of high performance. | Collaboration | A boundary-less leader who is capable of identifying & leveraging expertise of team members for superlative outcomes thus delivers to the organizations ask. A leader who addresses challenges with a solution oriented approach to create win-win partnerships within & outside teams through inspired cooperation and teamwork. | Customer Obession | A leader who embodies Customer and keeps him at the core of all deliverables. Proactively anticipate customer needs and implement strategies to provide best in class customer experience. | Growth Mindset | An ambitious leader who can sponsor game changing ideas and rally the team to turn them into a reality. A leader who challenges the status quo takes bold & creative actions to manage complex issues & achieve high impact goals by pushing self and others and raise the bar on performance. | People Leadership | A peoples leader who inspires their teams to stretch themselves and achieve their true potential. A leader who create leaders by coaching empowering & motivating them to deliver superior business outcomes. |
Max Life Insurance is an Equal Opportunity Employer and promotes inclusion and diversity.
|
Job Description |
Job Title | Program Manager | Location | As per requirement |
Department | Strategic Alliances | Function | Strategic Initiatives |
Reporting to | AVP Business Planning | Band | 4A |
Function Summary Takes responsibility of fulfilling leads & prospecting new business from salary segment of bank partner to close Protection and annuity business. |
Key Responsibilities - Develop and own the multi-channel program roadmap for Cross-Sell Up-Sell D2C and VRM; define objectives scope success metrics and governance cadence.
- Translate business goals into executable initiatives with clear milestones workstreams RACI and risk/mitigation plans.
- Run program ceremonies (steerco weekly stand-ups retrospectives) and ensure timely decisions and unblockers.
- Design propensity-led offers and journeys for existing portfolios; partner with Analytics/CRM to build segments and triggers (lifecycle event behavioral).
- Optimize cross-channel orchestration (branch partner portals telephony email/SMS/WhatsApp app/web) to maximize conversion and persistency.
- Coordinate with underwriting product and operations to enable simple compliant and fast issuance for add-on covers/riders.
- Lead funnel performance across digital assets: acquisition landing pages quote illustration payment and e-issuance.
- Partner with digital marketing on media strategy (paid/organic) creative testing CRO SEO/ASO and marketing automation.
- Own martech stack utilization (CDP/CRM marketing automation analytics) and reporting dashboards for growth and CAC/LTV management.
| Measure of Success - Build and scale VRM pods for renewals cross-sell and lead nurturing; define scripts QA frameworks and productivity norms.
- Implement dialer/CTI lead management and real-time performance tracking; drive agent coaching and incentive programs.
- Ensure regulatory compliance (DND consent disclosures) and customer experience (NPS/CSAT) standards.
- Serve as the primary POC for internal/external partners; co-create Joint Business Plans (JBPs) and quarterly reviews.
- Negotiate program commercials SLAs and incentive structures; monitor delivery adherence and escalate deviations.
- Drive enablement: product training sales kits digital assets compliance sign-offs and field reinforcement.
- Establish weekly/monthly performance governance with dashboards covering pipeline conversion issuance TAT persistency and claims.
- Use A/B testing and experimentation to improve offer design journeys and channel productivity; institutionalize learnings.
- Identify operational compliance and reputational risks; implement controls and remediation with Legal/Compliance.
|
| | | | |
Desired qualification and experience We are seeking an experienced Program Manager to lead strategic life insurance initiatives across Cross-Sell Up-Sell Direct-to-Consumer (D2C) and Virtual Relationship Manager (VRM) models. This role owns end-to-end program planning and delivery partner/account management and performance governance to drive productivity customer value and topline growth. The ideal candidate has 78 years of relevant experience in life/general insurance with strong commercial acumen stakeholder leadership and data-driven execution. |
About Axis Max Life Insurance Axis Max Life Insurance Limited formerly known as Max Life Insurance Company Ltd. is a Joint Venture between Max Financial Services Limited (MFSL) and Axis Bank Limited. Axis Max Life Insurance offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process a customer-centric approach to engagement and service delivery and trained human capital. As per the annual audited financials for FY2023-24 Axis Max Life Insurance has achieved a gross written premium of INR 29529 Cr. For more information please visit the company website at .
#ComeAsYouAre LGBTQIA and PwD candidates of all ages are encouraged to apply |
Required Experience:
Manager
View more
View less
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
