Marketing Specialist
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Job Location:
Beaumont, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
Position Summary
We are seeking a strategic execution-oriented marketing leader to drive growth engagement and brand performance across digital traditional and internal channels. This role is responsible for developing and executing comprehensive go-to-market strategies that increase quote volume customer engagement brand visibility and operational alignment.
The ideal candidate blends strategic vision with hands-on execution. They understand performance marketing brand development content optimization and cross-functional integration and can translate strategy into measurable outcomes.
Benefits:
- Medical dental and vision insurance
- Supplemental Benefits
- Uncapped commission opportunity
- Competitive Base
- Training
- Paid Time Off (starts accruing immediately)
- 401K with employer matching
- Paid Holidays
Core Responsibilities
- Drive Social engagement traffic and creative solutions that improve brand visibility and followers.
- Manage performance for the automated email and SMS campaigns and the overall performance of the system. Offering measurable content changes that improve adoption minimize opt out and improve retention.
- Lead SEO strategic plan to site domain authority site traffic increase inbound quote volume and lead generation across channels.
- Oversee direct mail campaigns and out-of-home (OOH) advertising including billboard strategy and placement.
- Manage internal support as needed including presentations conference support internal announcements PR and community engagement.
Digital Marketing & Performance Optimization
- Lead organic social media strategy focused on engagement follower growth and brand authority.
- Oversee website performance SEO strategy and organic traffic growth.
- Manage website redesign initiatives and ongoing UX/content optimization.
- Drive continuous improvement of website conversion performance.
- Develop and manage email and SMS/text marketing systems:
- Optimize click-through rates and engagement rates.
- Increase system adoption and utilization.
- Minimize unsubscribe/opt-out rates.
- Implement A/B testing and performance refinement.
- Report regularly on system performance and ROI.
Content & Creative Oversight Automated Email and SMS
- Oversee creative design and branded asset development for all campaings
- Develop compelling content strategies aligned with engagement and growth goals and retention.
- Ensure brand consistency across all digital and physical touch points.
- Manage production of marketing collateral digital assets and campaign materials.
- Reporting on all campaigns.
Internal Communications
- Develop and deploy internal marketing communications including:
- Company-wide announcements
- Press releases
- Staff messaging campaigns
- Provide executive-level PowerPoint and presentation support.
- Create branded materials for internal meetings summits and field engagement.
- Support onboarding and off boarding communications with cross-departmental coordination.
Community Engagement & Brand Presence
- Plan and execute community engagement initiatives.
- Integrate in-person activations with digital amplification strategies.
- Coordinate sponsorships and community campaigns with social tie-ins.
- Measure community campaign impact on engagement and brand growth.
Cross-Departmental Integration
- Collaborate with operations sales CX and IT teams to align marketing initiatives.
- Support phone system messaging strategy including auto attendant branding and scripting alignment.
- Participate in system integrations and communication infrastructure alignment.
Reporting & Performance Management
- Develop dashboards and reporting frameworks for:
- Quote volume growth
- Website traffic and conversion metrics
- Email/SMS engagement and opt-out rates
- Social media growth and engagement
- Campaign ROI (digital and traditional)
- Present performance insights and strategic recommendations to leadership.
Qualifications
Required
- 5-10 years of progressive marketing experience
- Proven experience in go-to-market Social Media strategy development.
- Strong understanding of SEO digital performance metrics and conversion optimization.
- Demonstrated experience managing email and SMS marketing systems.
- Experience overseeing website management and redesign initiatives.
- Strong executive presentation and communication skills.
- Ability to manage multiple projects in a high-growth environment.
Preferred
- Insurance Experience
- Proven Content Strategies with Social Media and marketing automation.
- Experience managing direct mail and OOH advertising.
- Background in regulated industries preferred.
Competencies
- Creative and design focused messaging.
- Strategic thinker with operational discipline.
- Data-driven decision maker.
- Strong cross-functional collaborator.
- Detail-oriented with brand sensitivity.
- High accountability and performance ownership.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
NavSav - Annandale Formally known as LAM is a full-service insurance agency located in Annandale, VA, providing home, auto, life, health and commercial insurance services. Get a free quote today!
