Digital Marketing Manager

Were looking for a results-driven paid media expert with a passion for driving high-quality registrations and leads through innovative international campaigns.

As a Digital Marketing Manager you will have the opportunity to lead impactful paid strategies across events such as LEAP Blackhat and Money 20/20.

You will be responsible for optimising performance and helping showcase Saudi events to global and local audiences!

What you will do:

Campaign Strategy and Execution:

• Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
• Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns ensuring alignment with sales and marketing objectives.
• Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies including targeting data builds and channel-specific communication plans.
• Brief agencies with clear targets media plans and insights from previous campaigns to ensure effective execution.
• Oversee the launch and execution of campaigns continuously optimising for key metrics such as CTR conversions and lead quality.

Optimization and Reporting:

• Monitor campaign performance identifying areas for improvement and implementing changes to maximise ROI optimisation
• Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment.
• Prepare detailed monthly reports on campaign performance providing visibility to senior leadership and the core marketing team.
• Focus on increasing the volume of high-quality registrations while improving conversion rates.

Collaboration and Coordination:

• Work closely with agencies to ensure campaigns are on track to meet targets.
• Partner with the sales and marketing teams to align on goals and strategies.
• Leverage insights from other portfolios and past campaigns to inform media planning and execution.

Strategic Priorities:

• Drive high-quality visitor registrations and qualified exhibitor leads.
• Address challenges with high registration volume but low conversion rates by optimising targeting and messaging.
• Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns.

Qualifications :

What you will bring:

Experience:

• Proven experience managing international paid media campaigns with a strong focus on driving registrations and lead generation.
• Experience working closely with or managing agencies to execute high-performing campaigns.
• Strong background in analytics and reporting with the ability to identify trends and make data-driven decisions.

Technical Skills:

• Proficiency in paid media platforms (e.g. Google Ads Facebook Ads LinkedIn Ads) and analytics tools (e.g. Google Analytics Data Studio).
• Strong analytical mindset with the ability to quickly identify areas for improvement and implement changes.
• Experience in creating and managing media plans including data builds and targeting strategies.

Personal Attributes:

• A marketer with a deep understanding of the local market proficient in creating content in English and Arabic.
• Excellent communication and collaboration skills to work effectively with internal teams and external agencies.
• Highly organised and detail-oriented with the ability to manage multiple campaigns and stakeholders simultaneously.

Additional Information :

What you will get:

Core Benefits:

• VVIP Bupa Medical Insurance for you and your family 
• Annual leave 25 days 
• Remote working on Sundays 
• Working anywhere 4 weeks every year
• School fees contribution 40000 SAR per child per year (up to a max of three children) 
• Residency visa including yearly dependent fees*
• Individual annual flight allowance for expats* 

Local Relocation Package*:

• Paid flight to Riyadh individual and family (up to a max of three children) 
• 30 days accommodation or a suitable serviced apartment from your arrival date or a one-off payment of SAR 5000 
• Up to SAR 2500 reimbursement of shipping goods/excess baggage costs

International Relocation Package*:

• Paid flight to Riyadh individual and family (up to a max of three children) 
• 60 days accommodation or suitable serviced apartment from your arrival 
• date or a one-off payment of SAR 5000
• Up to SAR 2500 reimbursement of shipping goods/excess baggage costs 
• Paid flight home for individual and end of service gratuity payment when leaving the company (if applicable) 

*If eligible

We dont just accept difference we celebrate it.  We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit.  We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes please let us know.

Remote Work :

No

Employment Type :

Full-time