Loyalty Program Management Specialist

1. Campaign & Customer Journey Management (30%)

• Collaborate with regional team and agency to design and implement end-to-end journeys for key target users (from onboarding point-earning to loyalty redemption).
• Build and manage automated triggers and engagement campaigns within the loyalty platform.
• Oversee inventory operations for the loyalty program including tracking and distribution of e-vouchers and physical merchandise used for rewards.
• Monitor and analyze campaign performance providing data-driven recommendations to optimize engagement and scan rates.
• Prepare detailed reports and presentations on app performance and engagement metrics for the management team.

2. Technical Coordination & System Operations (40%)

• Act as the primary local point of contact for overseas technical agencies and regional digital teams to ensure platform stability and coordinate app updates.
• Support testing activities for audience segmentation QR code data mapping and point-trigger setups to define key customer attributes.
• Manage label agencies for the production of QR code stickers and coordinate with the production team for correct application on product packaging.
• Coordinate with Sales and Data teams to ensure reward schemes (points-per-product) align with commercial goals and ensure leads are effectively managed.
• Oversee a dedicated Customer Service staff member responsible for the loyalty hotline and inquiry management

3. On-field Deployment & Training (30%)

• Train-the-Trainer (TTT): Lead the offline rollout by conducting TTT sessions for distributors sales representatives ensuring they are fully equipped to deploy the program to shop owners.
• Maintain constant communication with field sales reps to gather ground-level insights and customer feedback to identify barriers to adoption.
• Develop training kits how-to guides and point-of-sale materials to assist sales reps in their deployment efforts

Qualifications :

• Education: Bachelors Degree in Marketing Business or a related field is preferred.
• Experience: 35 years of experience in Marketing Trade Marketing or Digital Engagement.
• Skills:
  • Communication: Exceptional interpersonal skills to train diverse groups and collaborate with regional stakeholders.
  • Project Management: Ability to plan and execute complex on-field rollouts and campaigns structurally.
  • Technical: Proficiency in MS Office (PowerPoint Excel Word) and familiarity with CRM or marketing automation tools.
• Language: Native Vietnamese and professional English fluency (speaking and writing) for regional coordination.
• Mindset: Result-oriented disciplined and innovative with a hands-on approach to field operations

Additional Information :

BENEFITS

• We offer competitive compensation packages that grow with your skills plus annual performance bonuses.
• Bao Viet healthcare insurance for you and your family.

WORK BASE

Sika Vietnam Ho Chi Minh Office (60 Nguyen Dinh Chieu Tan Dinh Ward Ho Chi Minh City)

We offer competitive salaries aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position education and/or training.  We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

Remote Work :

No

Employment Type :

Full-time