Marketing Analyst II

Job Title- Marketing Analyst - II

Project Location Onsite in Basking Ridge New Jersey 07920

Duration- 6 months contract

Visa- USC/ GC

Candidates will be doing:

• As a Marketing Strategy Manager candidates will serve as the primary engine for converting various data points and insights into VBGs strategic roadmap.
• Candidates will move beyond data reporting to deliver the So What-synthesizing competitive manoeuvres technological shifts and internal KPIs into high-impact marketing recommendations that define where Client Business plays and how it wins across Business Markets Enterprise and Public Sector segments.

The Marketing Strategy Teams Role:

• Strategic Synthesis: Translate fragmented market signals and technology trends into a cohesive VBG North Star marketing strategy for executive leadership and marketing teams.
• KPI Governance: Define and align high-order brand and performance KPIs (Trust Price Premium Moment etc.).
• Executive Storytelling: Partner cross-functionally to distill complex performance data into compelling narratives that drive organizational alignment.
• Future-Proofing: Continuously monitor emerging tech (AI Edge Private 5G) to optimize marketing performance and identify White Space opportunities before competitors.
• KPI Governance: Define and align high-order brand and performance KPIs (Trust Price Premium Momentum) with long-term investment priorities.
• Portfolio Alignment: Ensure every campaign from Small Business to Global Enterprise reflects a unified strategic direction while meeting segment-specific revenue targets.

Individual Responsibilities (Analysis & Strategy Focus):

• Build Partnerships & Collaborate on data across VBG: Foster internal collaborations to gather and disseminate essential data.
• Technological Trend Mapping: Analyze the evolution of the B2B tech stack and 5G landscape to advise the organization on how to pivot messaging and channel strategy for maximum Dynamic Brand momentum.
• Advanced Data Synthesis: Aggregate data from internal sales funnels external market share reports and customer feedback to answer: What does this mean for clients 12-month roadmap
• Portfolio Gap Analysis: Evaluate the VBG product portfolio against market demand to identify where marketing strategy must shift to drive higher Worth the Price perception and margin protection.
• Performance Optimization: Regularly audit marketing plan performance against changing market conditions providing the So What analysis that leads to budget reallocation and strategy refinement.
• Executive-Level Briefing: Build and deliver high-stakes presentations for VBG leadership that do not just report on the past but offer predictive insights and actionable strategic pivots.
• Competitive Intelligence & Strategic Positioning: Conduct deep-dive analysis of competitor ecosystems (AT&T T-Mobile Big Tech) to identify threats and market gaps; translate these findings into specific Move/Counter-move recommendations for VBG.

Client is looking for:
Candidates will need to have:

• The So What Factor: Proven experience in a strategy-heavy role where you converted complex information from multiple sources into a clear actionable Direction for Growth.
• Advanced Market Analysis: 6 years of experience in market assessment competitive benchmarking or management consulting within the B2B sector.
• Strategic Storytelling: The ability to visualize data and build executive-ready Google Slides that tell a story not just show a chart.
• B2B Portfolio Experience: Experience managing or analyzing complex product portfolios (like Telecommunications or SaaS) across varied segments (SMB to Government).
• Analytical Rigor: Proficiency in Google Sheets for financial modeling market sizing and trend extrapolation.
• Proactive Problem Solving: A track record of identifying a market shift before it appears in standard reporting and recommending a strategic response.
• AI-Driven Analysis: Experience using LLMs (Gemini ChatGPT) to synthesize large volumes of competitive transcripts earnings reports or market research for rapid assessment.

Even better if candidates have:

• MBA: Strong foundational knowledge in competitive strategy frameworks (Porters Five Forces Blue Ocean SWOT).
• Vertical Expertise: Deep understanding of the specific technology needs of Enterprise Business Markets and Public Sector clients.
• Matrix Influence: Ability to drive strategic consensus across highly matrixed teams without direct authority.