Sr. GTM Lead, Twitch Ads

Twitch is the worlds largest live streaming service with global communities built around gaming entertainment music sports cooking and more. It is where thousands of communities come together for whatever every day. Twitch offers brands the opportunity to reach uniquely engaged audiences through Video Audio Display advertising and through custom content integration and sponsorships.

We start with the customer and work backwards in everything we do including in advertising. We believe that advertising when done well enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The programs we deliver to advertisers enable them to build a unique connection with consumers from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned professional to join us as Sr. GTM Lead Twitch. This new role will responsible for developing the unified go-to-market strategy and strategic execution for advertising solutions across all Twitch properties. This is an exciting opportunity to be part of a fast growing and entrepreneurial organization bringing innovation and growing adoption of Amazon Ads. We are seeking an innovative creative analytical and strategic thinker who is passionate about digital media and the future of Twitch Ads. The ideal candidate enjoys solving complex problems works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon and Twitch and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie where new market segments and solutions should be created.

The successful candidate will have a talent for responding effectively to industry direction customer needs and market positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in fast-paced dynamic environment. They possess high levels of creativity independence flexibility and attention to addition this person will be an unique thinker who can make convincing information-based arguments.

Key job responsibilities
- Drive the vision and the end-to-end strategy for positioning pricing packaging and planning of Twitch advertising offerings.
- Maintain firm grasp of video display and social media advertising market and competitive trends to identify and assess opportunities.
- Lead quantitative analysis of demand including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources.
- Reconcile supply-based budget models with demand-based analyses in coordination with Finance teams.
- Analyze and recommend trade-offs between price volume and yield-generating strategies.
- Work with sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.
- Drive growth of Twitch advertising offerings including business management in support of org goals around revenue product adoption advertiser maturity advancement etc.
- Track quarterly sales pacing (to budget revenue and/or other goals) and recommend adjustments to GTM strategies or tactics as appropriate.
- Produce stack-ranked set of sales priorities to influence product requirements roadmap decisions and trade-offs.
- Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives.
- Partner with cross-functional leads across the Ads organization to ensure execution of GTM strategies including tactical week-to-week guidance and support.
- Effective at articulating and presenting complex concepts to cross functional audiences using hard data and metrics to support assumptions.

A day in the life
At Twitch no two days are the same and thats exactly the point.

Your morning starts with data. Youre tracking quarterly revenue pacing scanning competitive trends across video display and social and flagging a pricing opportunity your team will pressure-test later in the week.

By mid-morning youre in a cross-functional sync shaping the GTM narrative for an upcoming ad product launch. You push back on a packaging proposal that doesnt reflect Twitchs unique audience value back your position with market data and leave the meeting with alignment and a clear path forward.

Afternoons are where strategy meets execution. You run a sales enablement session with the Account Executive team walking through positioning objection handling and the competitive story against other video services.

You close the day partnering with Ads Marketing to sharpen the customer-facing narrative making sure the story Twitch tells in market reflects the platforms distinct value: deeply engaged communities premium live content and advertising that enhances the experience rather than interrupting it.

Its fast-paced ambiguous and constantly evolving. Thats what makes it exciting.

About the team
Twitch is one of our most unique publishers. Our team is the single-threaded owner on all Twitch ad products countries and customer segments. We are responsible for overall Twitch Ads business strategy to fuel long-term growth and innovation working closely with all sales and product teams across Amazon Ads and building on the foundation already established by integrating Twitch into the broader Amazon Ads organization.

- 5 years of professional or military experience
- 5 years of developing negotiating and executing business agreements experience
- Bachelors degree
- Experience developing strategies that influence leadership decisions at the organizational level
- Experience managing programs across cross functional teams building processes and coordinating release schedules

- Experience interpreting data and making business recommendations
- Experience identifying negotiating and executing complex legal agreements

Twitch is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 162700.00 - 220200.00 USD annually