Marketing Manager AI & Automation

Company: Shyft Pilates
Location: Remote
Employment Type: Part-Time / Contract
Compensation: $400$500/month retainer (initial project setup fee negotiable)

Role Overview

Shyft Pilates a growing boutique Pilates studio with over 100 members is seeking a Marketing Manager AI & Automation to build and manage our marketing funnel automate lead workflows and deliver clear performance insights.

This is a hands-on role focused on Go High Level (GHL) infrastructure lead tracking marketing automation and AI-powered reporting. The ideal candidate is technically savvy data-driven and comfortable connecting multiple systems (GHL WordPress MindBody and ad platforms) to support smarter marketing decisions.

Website:

Key Responsibilities

Marketing Funnel & Lead Automation

• Set up and manage Go High Level (GHL) including pipelines lead capture forms tagging and automated workflows

• Integrate GHL with WordPress and MindBody to track lead sources (Meta Ads website referrals Yelp etc.)

• Build automated SMS email and call follow-up sequences for new leads

• Create and embed website CTAs and lead capture forms

AI-Powered Reporting & Data Analysis

• Use AI tools (ChatGPT Claude or similar) to automate weekly marketing dashboards and reporting

• Track key metrics including lead volume lead-to-class conversion and membership conversion rates

• Consolidate data from MindBody GHL and ad platforms into clear weekly reports

• Identify tracking gaps and resolve tagging inconsistencies across systems

• Surface trends and insights to support faster marketing decisions

Paid Advertising Management

• Manage Meta (Facebook/Instagram) advertising campaigns including testing and optimization

• Evaluate and potentially manage Google or Yelp advertising when needed

• Recommend audience targeting and campaign scheduling strategies

SEO & Website Optimization

• Conduct SEO audit of the WordPress website

• Improve metadata headers and on-page SEO for discoverability

• Optimize Google Business Profile to improve local search visibility

Social Media Coordination

• Provide strategic guidance to the in-house social media team

• Ensure social content aligns with marketing campaigns and lead generation goals

Required Skills

• Hands-on experience with Go High Level (GHL) pipelines tagging and automation

• Strong experience with Meta Ads Manager and campaign optimization

• Ability to use AI tools (ChatGPT Claude etc.) for reporting and workflow automation

• Experience integrating GHL WordPress and booking platforms (MindBody or similar)

• Strong analytical skills and ability to build clear weekly performance reports

• Basic SEO knowledge and Google Business Profile optimization

• Ability to work independently in a remote environment

Preferred

• Experience in fitness wellness or boutique studio businesses

• Familiarity with MindBody software

• Experience with local marketing or Yelp advertising

• Knowledge of WordPress SEO plugins (Yoast RankMath)

• Experience building automated marketing dashboards or AI-assisted reporting

Engagement

This role begins as a project-based engagement (marketing funnel setup and reporting infrastructure) with potential to transition into an ongoing part-time marketing retainer.

Compensation:
$400$500/month for ongoing support (setup project fee negotiable).