Account Manager, Programmatic

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Account Manager Programmatic

About WPP Media

WPP Media part of WPP is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom:A Leading WPP Media Brand

EssenceMediacom part of WPP is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

The Team:

We are a team of approximately150people working on a mix of clients such asCoca Cola Dell Adidas Google and Mastercard.

We are now looking for the new ProgrammaticAccount Managerto come and join the growing Programmatic team based inLondon

The Role:

The Programmatic Account Manager will be responsible for managing and optimising campaigns. While also developing programmatic plans which exceed our clients expectations whether branding or ROI driven. Contributing to the execution of programmatic media activity you will work closely with theProgrammaticAccountDirector &Global Operations Centre. To execute best in class programmatic strategy whilst developing insightful commentary through data analysis.

Key Responsibilities:

CampaignManagement

• Oversight of the implementation management and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs

• Competently create media plans designed to achieve specified KPIs

• Understand the products and solutions that could be relevant for clients that have been developed within the group.

• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing including planning executing & evaluating tests with methodical accuracy.

Client andPartner Management

• Create/design programmatic strategy for client portfolio ensuring strategy is clear and most appropriate to the clients objectives and KPIs

• Direct client servicing exposure with regular contact via weekly calls campaign briefings and presenting performance in detail

• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity

• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.

People Management

• Working with your line manager to ensure the effective management of more junior team members ensuring workloads are sufficiently monitored & prioritisedand thatdeadlines are met.

• Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.

Operational Excellence

• The appropriate use of tools to drive accountability in programmatic buying operational efficiencies and actionable business insights with the scoping of agreed client outputs.

• Ensure financial accuracy integrating the planning and buying process and reconciliation of spends including client terms and programmatic fees via buying templates and processes.

• Support on the day-to-day QA process minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub

Skills & Experience

• Passionate about programmatic activation and driving continued excellence.

• Confidence inDSPs DV360 TTD and Amazon.

• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.

• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights

• Ability to develop and execute comprehensive testing roadmaps in the Programmatic space audience media creative

• Excellent communication skills both verbal and written will be particularly important in building & developing client and supplier relationships

• Ability to communicate effectively with people from all diverse backgrounds cultures countries.
  
  
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