Growth Marketing Specialist (Remote, East Coast Preferred)

JAGGAER is leading the Autonomous Commerce revolution a self-governing B2B commerce experience between buyers suppliers things (IoT) and partners. Leveraging AI and machine learning our intelligent procurement solutions provide enterprise buyers and suppliers with smart-match recommendations that align buyer needs with supplier capabilities. Our solutions autonomously execute many repetitive behind-the-scenes tasks to facilitate enterprise commerce. We are over 1300 employees strong all focused on customer success. For more information visit

We are looking for an enthusiastic Growth Marketing Manager to join our Americas Growth Marketing team and provide creative ideas to help achieve our business goals for our installed base account management sales team. This role reports directly to the VP Growth Marketing and is responsible for developing and managing industry-specific account-based regional demand generation campaigns to cross-sell and up-sell into in-market customer accounts build pipeline and accelerate opportunities to close. This position will collaborate closely with JAGGAERs sales sales development product marketing operations regional marketing teams external agencies and vendors to plan and execute.

The ideal candidate will be proficient in strategizing and executing industry-specific multi-channel campaigns and in partnering closely with account management teams on targeted account-based experiences (ABX).

Responsibilities:

Liaise between sales solutions consulting product marketing and customer success to drive mid-to-late stage pipeline and expand footprint with existing enterprise customers.
Closely integrate with sales executives supporting the needs of their industry and territory and driving the strategic direction and execution of account-based experience (ABX) strategies
Drive JAGGAERs demand generation and sales goals through key regional field and industry activities such as buying intent-driven account-based marketing (ABM) campaigns and content experiences tradeshows and hosted events webinars and time-bound digital marketing campaigns
Project manage a wide range of deadline-sensitive digital marketing initiatives from ideation through completion that align to the customers buying journey
Plan coordinate execute and report on all regional in-person and virtual events and tradeshows where JAGGAER participates.
Leverage 6sense ABM automation platform to identify and monitor buyer intent keywords to orchestrate buyer intent-driven campaigns to segmented audiences at scale
Foster relationships and maintain direct alignment with regional sales teams in terms of pre during and post-campaign goals and performance
Work directly with key agencies technology partners and trade organizations to coordinate and execute paid media and sponsored lead-gen activities
Collaborate with the Content team to develop campaign-specific assets and industry messaging (i.e. creative and content for social media and paid ads email nurturing landing pages field outreach content syndication content hubs direct mail etc.)
Identify and manage paid media opportunities with industry publications associations industry influencers and other third parties that influence in-market opportunities
Sales enablement including developing 1:1 account-based content hubs to accelerate active sales cycles
Deliver closed-loop marketing reporting dashboards and analysis on campaign performance and pipeline and revenue attribution

Position Requirements:

Bachelors degree in Marketing Advertising Communications or related field
6-8 years of B2B demand generation field marketing and digital marketing experience; specific experience in Account-Based Marketing preferred
Enterprise SaaS supply chain or procurement marketing experience is a major plus
Advanced experience with an ABM/ABX platform (e.g. 6sense DemandBase) and intent data providers (HG Insights G2) to orchestrate buyer intent-driven campaigns preferred
Knowledge of best practices in B2B marketing automation (Salesforce Pardot preferred)
Experience leveraging content hubs/experiences tailored to the buyers journey and social advocacy tools (e.g. Oktopost) to drive account engagement is a plus
Track record of consistently delivering measurable results and making data driven decisions
Proven experience working with sales teams
Demonstrated analytical approach understanding of core marketing and pipeline metrics
Ability to work independently with strong organizational prioritization project management time management and execution skills
Up to 15% of travel domestically (and perhaps internationally) is expected
Exceptional written and verbal communication skills and work ethics
You are naturally energized highly motivated passionate and hungry for knowledge


What Does Success Look Like

Your contributions help the Growth Marketing team consistently meet demand generation KPIs
You are a trusted advisor to customers when it comes to their participation in marketing activities
You have taken ownership of some demand generation activities and/or campaigns
You are considered a collaborative and integral part of the global Growth Marketing team
You are highly collaborative and are well able to communicate with colleagues across different functions and/or countries; you create comprehensive briefs and ask questions of others where you need them
You take a proactive approach in making recommendations and improving your teams performance
You actively utilize available resources to learn more about JAGGAERs market our prospects customers what their pain points are and how JAGGAER solutions fit them
Your contribution strengthens the quantity and most importantly quality of our lead pipeline
You are aligned to JAGGAERs values: Youre passionate humble empathetic accountable and transparent with prospects customers and co-workers to transcend the customer experience

EEO:

JAGGAER is a proud equal opportunity/affirmative action employer supporting workforce diversity. We do not discriminate based upon race ethnicity ancestry religion color national origin sex (including pregnancy childbirth or related medical conditions) marital status caregiver status sexual orientation gender gender identity gender expression transgender status sexual stereotypes age genetic informationmilitaryor veteran status mental or physical disability or other applicable legally protected characteristics.

ACCESSIBILITY:

JAGGAER is committed to providing access and reasonable accommodation to applicants. If you are a qualified individual with a disability or a disabled veteran and you think you may require an accommodation for any part of the recruitment process please send a request to: All requests for accommodations are treated discreetly and confidentially as practical and permitted by law.

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