Content & Insights Specialist
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
ABOUT THE JOB
We are seeking a proactive and detail-oriented Insights & Content Specialist to play an essential part in helping our sales team connect with new clients strengthen relationships with existing ones and introduce new service and product features for the Strategic Analytics and Insights (SA&I) business.
As an advocate for account-based marketing you will play a pivotal role in designing targeted strategies that maximise impact for priority accounts and drive meaningful engagement throughout the sales cycle.
This role combines hands-on data extraction and analysis with the creation of compelling content assets designed to equip our sellers and secure high-value client meetings. You can grasp the complexities and nuances of the solutions portfolio and simplify differentiated capabilities into clear marketing content.
Were looking for someone who brings both market research expertise and a talent for storytellinga creative professional who understands how content drives interest and demand. If youre ready to take initiative spot new opportunities and contribute to our teams growth we encourage you to apply.
RESPONSIBILITIES
- Support Business Partners with content development for their clients creating a clear engaging story and maintaining global brand voice and verbal identity
- Identify high-potential accounts and extract relevant data points to support targeted account-based marketing (ABM) strategies.
- Collaborate with sales teams to create and refine target account lists based on strategic priorities and data-driven insights.
- Leverage analytics to uncover each accounts unique needs challenges and opportunities for deeper engagement.
- Translate extracted data into personalized content assets such as thought leadership articles case studies and tailored outreach materials.
- Develop content that addresses account-specific priorities and drives meaningful engagement throughout each stage of the customer journey.
- Create and/or adapt existing content based on sales insight persona and segment
- Identify clients needs and gaps in our content and recommend new topics to help sellers engage with clients and leads
- Assist with insights content knowledge management and retention of content for future use
- Collaborate with sellers pre-sales insights team and designers
REQUIREMENTS
Qualifications:
- 1-3 years of relevant work experience; content marketing a plus
- Bachelors degree in business communication marketing or related field
- Strong analytical mind and excellent numerical skills
- Experience producing different types of written content and doing research using multiple sources
- A good understanding of B2B content experience with consumer goods/FMCG (retail/manufacturing)
- Exceptional writing skills in a marketing and communication environment including editing and proofreading
- High attention to detail with strong organizational skills
- Ability to manage multiple tasks in a fast-paced environment
- Excellent written and verbal communication skills in English is a must
- Required software skills: MS Office Suite
Preferred knowledge & experience
- Familiarity with B2B marketing or market research
- Knowledge of NielsenIQ data or similar market research tools is a plus
- Experience with CRM software Microsoft Dynamics or PowerBI is a plus
- Fluent in one additional language is a plus
Additional Information :
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.
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Our commitment to Diversity Equity and Inclusion
At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the Work :
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Employment Type :
Full-time
Key Skills
- Compliance Management
- Information Management
- Proofreading
- Social Intelligence
- Content Quality
- Factual Information
- Video Packages
- Conduct Interviews
- Records Management
- Creative Content
- Editorials
- News Stories
- Newsgathering
- Content Reviews
About Company
NIQ is the worlds leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holi ... View more
