Customer Insight & Data Analytics Manager
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Lula is hiring a Customer Insight & Data Analytics Manager to drive commercial and marketing insights across the full growth engine from brand and demand generation through to CRM and lifetime value. The role will be within Marketing & Growth where you will be a strategic partner to the Head of Marketing Product and Credit teams ensuring all investments are optimised through robust measurement. The Customer Insight & Data Analytics Manager will serve as the vital bridge between brand awareness and revenue outcomes translating complex data into actionable strategies that de-frictionalise the SME application journey.
Key responsibilities:
1. Strategic Insight & Market Intelligence
- Customer Research: Lead the insight agenda to understand SME owner pain points decision drivers and barriers to application.
- Brand Tracking: Design and manage brand health metrics creative effectiveness studies and usability research to refine market positioning.
- Strategic Partnering: Act as a key advisor to the Head of Marketing Product and Credit teams to support new propositions and market expansion.
2. Full-Funnel Performance Analytics
- Funnel Optimisation: Map and analyse the end-to-end journey from initial awareness (ATL) through to credit disbursement to identify friction points.
- Conversion Strategy: Partner with Performance and Product teams to optimise landing pages application flows and channel mix based on behavioural data.
- Investment Guidance: Provide data-led recommendations on media spend and channel prioritisation to maximise ROI.
3. Measurement & Attribution Frameworks
- Brand Impact: Quantify how upper-funnel activities (partnerships sponsorships and PR) contribute to downstream pipeline and mental availability.
- KPI Ownership: Define and maintain core marketing customer and brand KPIs to ensure consistency across dashboards and operational reporting.
- Data Governance: Collaborate with Data Engineering and BI teams to enhance data quality pipeline efficiency and insight accessibility.
4. CRM & Lifecycle Analytics
- Retention & Growth: Evolve the measurement framework for the customer lifecycle focusing on onboarding repeat borrowing and product usage.
- Segmentation: Develop and maintain sophisticated customer segments for personalised journeys cross-selling and retention initiatives.
- Experimentation: Support test-and-learn programmes and A/B testing across CRM and lifecycle journeys.
5. Leadership & Capability Building
- Team Development: Lead and mentor analysts and insight specialists to uplift analytical maturity within the Marketing and Growth functions.
- Evidence-Based Culture: Champion a culture of experimentation and data-backed decision-making across the organisation.
- Executive Reporting: Produce high-level performance readouts and frameworks that link marketing activity directly to revenue and approval quality.
Skills and Competencies:
- Matric or grade 12 equivalent is required.
- Bachelors or Masters degree in a quantitative field Statistics Mathematics Economics or Data Science) is advantageous.
- 7 years of experience in customer analytics marketing analytics or commercial insight roles.
- Proven track record in digital acquisition funnels and performance marketing environments.
- Expert SQL skills and high proficiency in modern BI tools such as Looker Power BI or Tableau.
- Deep understanding of digital analytics specifically funnel/journey analysis attribution and incrementality.
- Experience in Fintech or regulated financial services is highly advantageous especially with high-consideration products.
- Technical experience working directly with CRM systems and Customer Data Platforms (CDPs).
- Strong commercial judgment with the ability to connect data insights directly to application volume conversion rates and lifetime value (LTV).
- Strategic storytelling and executive communication skills capable of translating complex data into clear actionable recommendations.
- Naturally curious about customer behavior with a pragmatic and outcome-focused approach to problem-solving.
- Highly collaborative nature comfortable influencing and challenging assumptions across Marketing Product Credit and Operations teams.
- Proven leadership capability to mentor analysts and uplift analytical standards across the broader growth function.
Required Experience:
Manager
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
OVERALL PURPOSE We're looking for a newly qualified CA(SA) to join Lula as a Financial Accountant. The Financial Accountant ensures accurate, timely, and compliant financial reporting in a fast-paced fintech environment. This role manages day-to-day accounting, period-end close, intan ... View more
