Copy of Product and Proposition Marketing Manager

When you think of Experian you may think of credit. But our Experian Marketing Services (EMS) business works with leading brands retailers agencies and media owners to help them understand audiences plan activity and deliver more useful marketing outcomes.

As Product & Proposition Marketing Manager youll play a pivotal role in shaping how EMS products and capabilities are positioned in the market. Youll develop differentiated propositions clear messaging and compelling product marketing assets that drive customer engagement and commercial growthensuring EMS stands out in a competitive landscape.

This is a Hybrid London or Nottingham-based role (40% in the office) reporting to the Director of Customer Engagement for Marketing Services

Responsibilities

• Lead the development and execution of product marketing and propositions across the Experian Marketing Services portfolio
• Develop an understanding of EMS markets buyers sectors and use cases to inform clear positioning and messaging
• Monitor market trends competitive activity and customer feedback to continuously refine positioning and propositions
• Define and maintain value propositions positioning and narrative that differentiate EMS products and capabilities in market
• Partner with Product Management to translate product capabilities roadmaps and strategic plans into marketready propositions
• Create highquality product marketing assets that articulate EMS value including messaging frameworks decks use cases and supporting content
• Support gotomarket planning and product launches ensuring Marketing Services products are clearly positioned and well understood
• Collaborate with Customer Engagement GoToMarket and Marketing teams to improve market awareness and engagement while ensuring all product and proposition messaging is accurate compliant and fit for purpose

Qualifications :

• Product marketing experience within B2B Marketing Services AdTech or Media and Technology Services
• Experience creating and owning value propositions and value-led narratives
• Experience creating engaging content and marketing materials delivered across campaigns events PR
• Excellent story telling skills to bring the value we deliver to clients to life
• Excellent cross-functional collaboration and stakeholder management
• Ability to work laterally across multiple products propositions and industries

Additional Information :

Benefits package includes:

• Great compensation package and discretionary bonus plan
• Core benefits include pension bupa healthcare sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.

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Remote Work :

No

Employment Type :

Full-time