Senior Performance Media Manager

CircleKEuropeislookingforacolleaguetojoinourteamas:

SENIORPERFORMANCEMEDIA MANAGER

Job Overview:

This role willact as the lead performance marketing manager forallperformance-ledprojects and campaignsin Circle Ks media teamincludingbut not limited to:B2B lead generationcampaignsLoyalty app downloads campaigns search and performance max campaigns dynamic creative optimization.

This role willlead Circle K EuropesPerformance Marketingapproachacross categoriesincludingKPIdefinitiontracking and tagging audits and implementation test and learn plans and budget setting.

This role willsupportourEuropeanmarketswithbest-in-classdigitalperformanceexpertiseto deliverlocal marketbusiness results.

This role will ensure effective navigation of tasksdrivegrowth and synergies whilemaintainingstrategic focus with a particular emphasis on alignment efficiency and optimization.

Key Responsibilities:

• Develop andimplementperformancemarketingstrategies forCircle Ks EuropeanMarkets to deliver businessobjectivesinlinewith EuropeanMediaguidelines and local market priorities.

• Leadperformance marketing for B2BB2C LoyaltySearchand other performance-led EU-wide projects in Circle K.

• Develop and lead Circle Ks performance marketing approach across categories and markets including KPI definition event set-up and optimisationa/btestingand budget optimisation.

• Collaborate with local market specialistsand commercial teamsto adapt and localizeperformance improvements.

• Collaborate with the wider European Media team in Circle K to ensure performance best-practice is being considered and implementedas part of wider media plans.

• Supportand where relevant leadmarketing technologyrolloutsin Europeto supportdigitalmarketingperformance e.g. dynamic creative optimisation.

• Collaborate with the digital performance team to measure customer life-time valueand define digital product specific media measurement plans.

• Monitor performance analyse results andprovideactionable insights to improve future campaigns reporting on and attending in person local marketing VPMDand category team sessions as needed.

• Support the development and execution of social media strategies in our legacy European markets.

• Stay up to date withdigitalmedia trends technologies and best practices and proactively recommendnew approachesto drive effectiveness.

Key Requirements:

• Digital channel generalist.

• Proven experience in digital performance marketing.

• Strong communication interpersonal skills and project management skills with the ability to collaborate with cross-functional teams.

• Proficiencyin Excel spreadsheets and reporting tools to analyze and present campaign performance.

• Strong analytical skills and experience using analytics tools like Google Analytics Google TagManagerand/orother performance tracking tools.

• Experience in working withmartechtools such asDMP (if not with the tools but at least should be able to sketch the usability of these tools).

• Knowledge and experience working with Dynamic CreativeOptimizationor similar ad technologyisconsidered asan advantage.

• Experience in B2B marketing isconsidered asan advantage.

• Experience in 1stparty data activation is preferred.

• Willingnessto learn new toolsframeworksand channels.

• Experience with A/B testing conversion rate optimization and data-driven decision-making.

• Proficiencyin Englishadditionallocallanguages relevantto European market will be considered as an advantage.

The Ideal CandidateIs:

• Collaborative team player with a proactive approach to problem-solving.

• Curious and open tonew technologiesto support business goals and drive effectiveness.

• With strong organizational skills and attention to detail.

• Familiar with customer acquisition and retention strategies including lead generation customer journey optimization and remarketing tactics.

• Ableto work autonomously and manage multiple campaigns simultaneously in a fast-paced environment.

• With proven presentationskillsincludinga strong ability to simplify complex topics.

• Committed to Circle Ks vision and mission and adheres to the values we live by.

Location:
We are looking tohire inNorway Sweden Denmark Ireland Poland Baltics Germany NetherlandsBelgiumandLuxemburg.

Interested

We are looking forward to your applicationin English!

We know great companies are built from within by great people like you.Come grow with us!

NOTE:The above statements reflect the general qualificationsdutiesand/or responsibilities necessary toidentifythe job and are not necessarily intended to set forthall ofthe specific requirements of the job.