Associate Director – Insights (Quantitative), Programming Strategy & Insights, Colors
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The incumbent will be responsible to work on quantitative research and data-led programming strategy for Colors across screens enabling informed content scheduling and monetization decisions. The role acts as a strategic interface between Programming Sales and Business teams translating complex audience data into actionable insights that drive viewership growth on TV & JioHotstar.
About the Role:
This role elevates quantitative research from a reporting function to a strategic programming leadership role. By owning viewership growth stakeholder enablement this role plays a critical role in strengthening Colors competitive positioning improving monetization outcomes and enabling smarter faster content decisions in an increasingly fragmented viewing landscape.
Reporting to:
Senior Director - Programming Strategy & Insights (Content Strategy) Colors
Key Responsibilities:
Programming Strategy & Viewership Growth
- Lead deep-dive analysis of BARC data reach ratings market-level performance and TG behaviour.
- Understand data from JioHotstar to drive viewership for brand Colors.
- Develop and recommend content scheduling and format strategies to strengthen NPT performance including optimal use of library content.
- Provide data-backed recommendations for format continuity extensions and weekday/weekend strategies including checkered FPC and slot-level optimisation.
- Support key programming decisions during show launches slot changes and content transitions using robust audience analysis.
- Provide insights on seasonality festivities external events and their impact on viewership patterns.
- Serve as a key contributor in weekly ratings and performance discussions shaping short-term and long-term programming strategy.
- Work closely with Programming Sales Distribution and Business teams to ensure alignment between data insights and execution.
- Support cross-functional decision-making through clear storytelling of data risks and opportunities.
- Maintain high ownership of insights delivery ensuring accuracy relevance and timeliness in a fast-moving environment.
Advertising Yield & GRP Optimization
- Strategically optimize Ad GRP delivery through break structure FCT allocation and scheduling interventions without impacting viewer experience.
- Partner with Programming and Ad Sales teams to manage high-pressure periods (IPL competitive launches) through PT spills break optimisation and inventory planning.
- Balance content performance and monetisation objectives to ensure sustainable yield growth
- Own regular reporting frameworks for viewership trends GRP delivery and programming impact.
- Conduct post-analysis reviews to assess effectiveness of programming and ad strategy interventions.
- Contribute to building best practices and repeatable analytical models for programming and yield optimization.
Skills & Attributes:
- Strong expertise in quantitative research audience analytics and data interpretation.
- Proven ability to translate data into clear strategic recommendations not just reporting.
- High ownership mindset with strong problem-solving and decision-making skills.
- Excellent communication skills to influence senior stakeholders across functions.
- BARC data understanding is a plus
Experience & Qualification:
- 810 years of experience in Media Research Programming Strategy Broadcast Analytics or Audience Insights.
- Bachelors/Postgraduate degree in Statistics Economics Mathematics Data Analytics Management or a related quantitative discipline.
- Strong exposure to Hindi GECs and competitive programming environments.
- Hands-on experience working with Programming Sales and Distribution teams.
- Demonstrated success in driving measurable viewership or revenue impact through data-led initiatives.
Required Experience:
Director
Key Skills
- Business Development
- Marketing
- Pricing
- Analysis Skills
- Research Experience
- Project Management
- Research & Development
- Strategic Planning
- Financial Modeling
- Leadership Experience
- Management Consulting
- Analytics
About Company
JioStar combines the power of Reliance’s Viacom18 and Disney Star, delivering unmatched entertainment with 120+ TV channels and two leading streaming platforms. Explore a new era of content with JioStar.
