Growth Team Lead

We are seeking a high-caliber data-obsessed Growth Lead to spearhead our App and Platform this pivotal role you will operate at the intersection of Marketing SEO Product and Data.

You are not just a numbers-driven marketer. You are a strategic growth leader who decodes user behavior to design scalable growth loops. You will lead a team of specialists to optimize the entire funnel from high-intent acquisition to long-term retention.

This role is ideal for someone who enjoys solving complex user friction points and driving measurable growth through rapid experimentation and cross-functional collaboration.

1. Key Responsibilities

Growth Strategy & Ownership:

• Acquisition & Activation: Own the strategy and performance of App Acquisition and User Activation ensuring both volume growth and high-intent user quality. Optimize key metrics including CAC activation rate and Time-to-Value to drive sustainable user growth.

• Performance Marketing: Translate growth objectives into structured performance marketing strategies. Oversee digital budget allocation and manage multi-million-dollar investments across channels including Google Meta TikTok and programmatic platforms driving growth across key verticals such as Vehicles Properties Jobs and emerging categories.

• Lifecycle & Retention: Own the end-to-end lifecycle strategy to drive user engagement and long-term retention. Orchestrate owned channels (Push In-app SMS/ZNS) with advanced segmentation to deliver personalized journeys. Partner with Product and Tech teams to design and optimize growth engines including gamification systems referral programs and reward mechanisms to create sustainable growth loops.

• Growth Experimentation: Establish and lead a high-velocity experimentation framework (A/B testing multivariate testing) to continuously optimize conversion rates across acquisition product experience and lifecycle touchpoints. Maintain a structured experimentation backlog and drive rapid testing across product features creatives and CRM journeys.

• Data Analytics: Leverage data analysis SQL and performance dashboards to identify growth opportunities diagnose funnel friction points and guide high-impact optimization initiatives.

Cross-Functional Collaboration & OKR Alignment:

• Act as the strategic bridge between Brand SEO Category Product and Tech teams to ensure alignment between growth strategy product development and market execution.

• Collaborate with category teams to develop tailored acquisition and retention playbooks that drive high-value transaction behaviors across key verticals.

• Partner with Product and Tech teams to prioritize growth initiatives within the product roadmap ensuring new features incorporate scalable growth mechanics.

• Drive alignment on growth-related OKRs and ensure resources are allocated to the highest-impact initiatives while effectively managing stakeholder expectations.

• Collaborate with Tech and Data teams to standardize tracking frameworks including tagging structures event taxonomy and custom event implementation.

Team Leadership & Capability Development:

• Lead mentor and develop a team of Growth and Digital Marketing Specialists setting clear KPIs and ensuring strong execution across campaigns and growth initiatives.

• Foster a data-driven culture by guiding the team in structured experimentation analytical thinking and continuous optimization.

• Provide strategic oversight of campaign execution. While not required to execute campaigns directly maintain the expertise to review audit and challenge tactical decisions to ensure high-quality execution.

Qualifications :

2. Qualifications

Experience & Background:

• 4-6 years of hands-on experience in Digital/Growth Marketing with at least 1-2 years in a leadership/ people management role.

• Experience working in high-scale digital platforms with a strong understanding of user behavior in two-sided marketplaces or high-frequency digital ecosystems.

• Experience in the following environments is highly preferred:

  • Classifieds platforms with high-value transaction behaviors.

  • E-commerce with a heavy focus on conversion optimization and lifecycle growth.

  • Super Apps with deep expertise in UAC-driven acquisition and retention systems.

• Experience collaborating with Product and Engineering teams to design growth features experiments and scalable growth loops

Technical & Analytical Skills:

• Strong analytical mindset with the ability to interpret performance metrics and translate complex data into actionable insights using tools such as SQL Looker Studio Tableau Power BI and advanced Google Sheets

• Strong understanding of app growth mechanics and paid acquisition ecosystems including App Store ranking algorithms Google UAC systems Meta Advantage and retargeting frameworks

• Familiarity with privacy-centric measurement frameworks such as SKAdNetwork (SKAN) GA4 and Mobile Measurement Partners (MMPs)

• Hands-on experience with CRM and lifecycle MKT platforms (e.g. Braze MoEngage CleverTap) including segmentation push notifications and in-app messaging

• Familiarity with AI tools to accelerate creative production predictive modeling and automate marketing analysis

Growth Thinking & Leadership:

• Strong user-centric growth mindset able to identify friction points across the user journey and design solutions that drive both user value and business growth.

• Solid understanding of growth economics including CAC LTV payback period and contribution margin ensuring sustainable and profitable growth.

• Strong experimentation mindset capable of turning data insights into testable hypotheses and scalable optimization strategies.

• Ability to connect marketing product and data perspectives to build holistic growth strategies across acquisition activation and retention.

• Excellent communication and storytelling skills with the ability to translate complex topics such as algorithms data insights and growth mechanisms into clear narratives for cross-functional stakeholders.

• Strong stakeholder management and collaboration skills aligning diverse teams toward shared growth objectives and driving measurable business impact.

Additional Information :

Whats in it for you:

• Get 15 days of annual leave and 5 days of sick leave per year

• Health insurance for employees

• Get a 13th-month salary and annual performance bonus.

• Young team and ambitious goals

• Hard-working and delightful colleagues to work with

• Vibrant FRUIT culture across the company

• Online learning access to Coursera Udemy and OReilly

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application otherwise we might meet when another chance arises.

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Remote Work :

No

Employment Type :

Full-time