At GWI were always looking for extraordinary people who thrive on making an extraordinary impact. Right now were looking for a Senior Product Marketing Manager to play a key role in our Marketing team in London. If thats you and making a difference gets you out of bed in the morning keep reading. It could be the start of something well extraordinary.

Sounds great what will I be doing

As our Senior Product Marketing Manager - API & AI youll own product marketing for GWIs API ecosystem and our rapidly growing portfolio of AI products including Agent Spark and our Model Context Protocol (MCP) integrations.

This is a high-visibility role at the centre of GWIs biggest growth bets. Youll shape how our API and AI products are positioned how they reach market and how they drive measurable commercial outcomes for both technical buyers and the new business personas were expanding into: marketers sales teams and product teams who increasingly need consumer insight at the point of decision.

Youll report directly to the VP of Product Marketing and work cross-functionally with Product Sales Customer Success and Partnerships. This is an executing role with genuine strategic influence youll work within established frameworks while bringing your own rigour speed and commercial instinct to a fast-moving product area.

A few things youll be responsible for:

Its also fun; shaking things up is what working for GWI is all about. Youll need to be flexible comfortable with continuous change and working in a high-tempo environment.

What do I need to bring with me

Youll need to be able to demonstrate the core skills this role requires. You dont have to tick all the boxes right away; the important thing is that youre willing to learn. Heres what the team will be looking for in you:

AI & technical product marketing:

• Demonstrated experience marketing AI-powered or API-driven products to both technical and commercial buyers you understand the space and can build credibility with each audience.
• Ability to position complex evolving products (AI agents integrations API ecosystems) with clarity and confidence even when the product is still maturing.

Positioning & messaging:

• Proven ability to translate technical capability into sharp audience-specific value propositions for developers data leads heads of marketing and commercial decision-makers.
• Strong editorial judgement you know when a message is crisp and when its still hand-wavy and you can move fast between the two.
• Track record of leading end-to-end GTM for technical or AI products from positioning through launch planning to post-launch adoption.
• Experience launching genuinely new products not just feature updates where the market category buyer and value proposition all needed to be established not inherited.
• Comfortable operating in pre-PMF conditions: able to run structured experiments gather signal quickly and iterate messaging and positioning based on what you learn.

Commercial & pricing acumen:

• You think in outcomes adoption rates usage growth NRR ACV impact not just deliverables and decks.
• Experience connecting PMM work to revenue: influencing pricing and packaging decisions contributing to expansion plays informing what sales needs to actually close deals.
• Working knowledge of usage-based and hybrid pricing models; able to partner with monetisation specialists to pressure-test models and translate them into clear market narratives.

Customer & market insight:

• Comfortable running structured customer conversations interviews discovery sessions win/loss reviews and translating what you hear into sharper positioning better enablement and product input.
• Experience working with new or unvalidated personas: you know how to build customer understanding from scratch not just inherit existing research.
• You move with speed and strong judgment quickly absorbing context forming a clear point of view and making confident decisions even when things arent fully defined.
• Comfortable working in a fast-paced transitioning business where priorities shift and not everything is perfectly structured yet.

Equally important is attitude. We want people who think big (to make an impact) ask why (to find a better way) and show respect (to everyone at every level all the time). Those are our values and theyre a big part of what were looking for in you.

Why Join Us

• This is a highly strategic product area for GWI right now offering real opportunity to influence how we bring our AI products to market at a pivotal moment in the companys growth.
• Youll work directly with senior leadership and cross-functional teams with high visibility and genuine ownership of the work.
• A strong performance in this cover could open the door to a longer-term conversation about your future at GWI.

Whats in it for me

At GWI youll find meaningful work visible impact and a culture that empowers you to do your best. Our package includes:

Time to recharge 25 days annual leave plus office closures over the holidays.

Health & wellbeing Health cash plan enhanced family benefits carer days and mental health support.

Financial benefits Competitive salary 4% pension matching and recognition programs that celebrate success.

Flexibility & balance Flexitime early Friday finishes hybrid and remote options plus a work from home budget.

Career growth Accredited learning leadership development and global career mobility.

Community & impact DE&I initiatives volunteering opportunities donation matching and payroll giving.

Put all that together and GWI is the friendliest most fulfilling place any of us has ever worked.

Diversity Equity & Inclusion

Diversity is fundamental to who we areboth as a data company and as a workplace. Our data reflects global realities and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients.

As a Disability Confident employer we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.

At GWI you will find a place where you can contribute meaningfully grow professionally and belong fully.

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