Marketing Data Analyst

Chandler, TX - USA

Monthly Salary: Not Disclosed

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

Be the one who makes a difference!

At Vertex Education we are a team of high achievers courageous leaders and passionate believers in changing lives through education. As a purpose-led education services provider our mission is destined to benefit many and yet it starts with just one person inspired to work together with us to make a memorable and meaningful difference for our clients schools students and communities. Be the one who makes a differencewith us.

TheMarketing AnalyticsAnalyst supports Legacy Traditional Schools by transforming marketing and enrollment data into actionable insights that improve student recruitment and family engagement. This role integrates data from multiple platforms develops clear and effective dashboards and delivers analysis that helps the marketing team make smarter faster decisions.

Reporting to the Director of Business Intelligence the Marketing Analytics Analyst serves as a strategic partner to marketing leadership by improving data quality clarifying performance metrics andidentifyingopportunities tooptimizecampaigns resource allocation and enrollment outcomes. This role helps ensure marketing efforts are measurable efficient and continuously improving so more families can find and connect with the educational opportunities Legacy provides.

Essential Functions:

1. Marketing Data Management and Governance:

Collect integrate andvalidatedata from web analytics CRM paid media SIS application and marketing automation platforms.
Own andmaintainmarketing data integrations and reporting workflows across tools such as Google Analytics HubSpot SchoolMint and student information systems.
Define document andmaintainstandardized marketing metrics reporting logic and data governance practices.
Ensure marketing data isaccurate consistent and reliable across platforms andreportingoutputs.

2. Marketing Analytics and Insights:

Analyze campaign performance audience behavior lead flow and enrollment conversion trends toidentifyactionable opportunities.
Design support and evaluate A/B tests to improve campaign effectiveness and inform future strategy.
Develop forecasts related to lead volume conversion enrollment trends and marketing performance.
Track and interpret key performance metrics such as cost per lead conversion rates application yield and enrollment outcomes.
Translate complex data into clear insights and practical recommendations for marketing and business leaders.

3. Reporting and Visualization:

Buildmaintain and enhance dashboards and reports that communicate marketing performance to stakeholders.
Automate recurring reporting processes to improve efficiency reduce manual effort and increase accuracy.
Tailor reporting views and analyses to meet the needs of marketing leadership and cross-functional partners.
Present findings in a clear compelling and decision-oriented manner.

4. Financial and Performance Analysis:

Monitor campaign budgets pacing and performance against plan.
Evaluate the return on investment of paid media and broader marketing initiatives.
Identifyopportunities to improve efficiency and maximize enrollment impact per dollar spent.
Partner with marketing leaders to refine strategy based on financial operational and performance data.

5. Continuous Improvement and Innovation:

Stay current on marketing analytics tools trends and best practices.
Recommend and implement process improvements tools and analytical approaches that strengthen marketing decision-making.
Identifyopportunities to streamline internal workflows improve reporting usability and increase data accessibility.
Support ongoing innovation in marketing measurement and analysis to better advance student recruitment goals.

Required Qualifications:

Bachelors degree in Marketing Data Analytics Statistics Business ora relatedfield.
Minimum of 3 years of experience in marketing analytics campaign analysis business intelligence ora relateddata-focused role.
Proficiencyin SQL and at least one programming language such as Python or R.
Hands-on experience with web analytics platforms CRM systems and marketing automation tools.
Experience with data visualization and reporting tools such as Tableau Power BI Looker or similar platforms.
Strong understanding of data quality governance and metric standardization best practices.
Demonstrated ability to synthesize data into actionable business insights and communicate findings effectively to non-technical stakeholders.

Preferred Qualifications:

Certifications in Google Analytics HubSpot or related marketing analytics platforms.
Experience with student information systems such as Infinite Campus or PowerSchool.
Experience with application or enrollment platforms such as SchoolMint.
Familiarity with paid media programmatic advertising and digital campaign measurement.
Advanced Excel skills including modeling scenario analysis and data manipulation

Be excited to be a part of our team and grow your career with us!

Be the one who enables us to positively impact over 258000 students across multiple states while driving our growth forward so we can enrich even more lives. Be the one who helps us achieve excellence for over 226 schools that we support with academics finance technology human resources communications marketing facilities construction and food services. Be the one who is a diverse thinker a team player a smart risk taker an innovator and a difference maker by encouraging others to climb higher and reach farther to further education.

Be yourself surrounded by wonderful people who care about you value your unique skills and lift you up.
Be supported in your work by caring leaders and team members who want you to succeed.
Be empowered to make a difference and climb higher and reach farther to change lives through education.
Be well in all aspects of your life from your physical mental and emotional wellbeing to your finances.
Enjoy industry-leading pay rewards referral bonuses with unlimited flexible paid time-off for performance.
Be able to care for your health and your family with comprehensive medical dental and vision benefits and invest in your future with 401(k) plans with a 6% employer match on your contributions.
Enhance your growth and development with mentoring and money to take training classes.
Thrive in a welcoming supportive and inclusive environment where we treat others with fairness and respect celebrate diversity and elevate equality and inclusion as an equal opportunity employer.

Be the one who makes a difference!

With an innovative mind a hungry heart and engaging spirit you can change lives through education. Be a part of Vertex Education and lets make a difference together. Apply Today!

Required Experience:

Be the one who makes a difference!At Vertex Education we are a team of high achievers courageous leaders and passionate believers in changing lives through education. As a purpose-led education services provider our mission is destined to benefit many and yet it starts with just one person inspired ...