Product Marketing Manager, Amazon US Hispanic Marketing

The Amazon US Hispanic Marketing team is seeking a proven well-rounded and highly motivated Product Marketing Manager to own and drive strategic projects to make the best place for Spanish language Customers to shop online.

As a PMM on our team you will be a strategic thinker with a strong operational bias; you will design and manage inclusive marketing initiatives to help strengthen Amazons perception across Hispanic audiences in the US and you will have end to end ownership and provide direct visibility to senior leadership on all aspects of your roadmap on a regular cadence.

You must be comfortable dealing with ambiguity working independently be analytical possess excellent problem-solving skills and enjoy the intellectual challenge associated with learning launching and evolving new products. Your oral and written communication skills will be superlative and you will excel in stakeholder relationship management. You will be passionate about your work and see the strategic big-picture yet be detail-oriented and be organized. You will have proven leadership skills in a very fast-paced highly demanding environment.

You will work closely with teams across Product Campaign Management Brand Planning Creative Media and Insights as well as with Brand & Business stakeholders in other parts of Amazon agencies and external companies. The scope includes support and management of brand affinity and retail event campaigns along with more focused and culturally-nuanced efforts where you will provide strategic input campaign leadership cultural expertise and creative thinking. Youll be able to effortlessly pivot from designing and executing single channel campaigns to leading cross-channel cross-functional programs often simultaneously.

Key job responsibilities
Author integrated marketing & mass communications plans designed to primarily reach Hispanic/ Latino/a/x and multicultural young adult (18-24) consumers
Shape and effect campaign & creative briefs (single-channel & cross-channel)
Develop and execute content and amplification strategies for our cultural content hub(s)
Oversee the translation and transcreation of Spanish-language creative across campaigns
Execute channel plans
Develop and execute complex campaigns & programs of small and large scale
Outline operational & executional requirements of a program and the process to address them
Define and design processes implement and / or utilize workflow tools
Partner with and manage creative teams internal partners and / or external agencies
Manage creative asset development & delivery across multiple channels
Work with Insights team to design learning agendas and assess campaign & program performance
Collaborate with internal partners to share learnings identify multicultural insights shape strategies and design & execute multicultural targeted or inclusive campaigns for the US.


- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience in marketing or marketing research
- Experience with paid media and owned and operated channels (i.e. email onsite etc.)
- Bachelors degree

- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
- Experience managing large amounts of data including customer segments and online campaign metrics
- Experience in partnership and product marketing
- Bilingual in Spanish and English
- Usage of generative AI tools to enhance workflow efficiency with a willingness to learn effective prompting and evaluation practices.
- Ability to recognize opportunities where generative AI could enhance products workflows or customer experiences.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 109100.00 - 160000.00 USD annually