Senior Field Marketing Manager

About Gusto

At Gusto were on a mission to grow the small business economy. We handle the hard stufflike payroll health insurance 401(k)s and HRso owners can focus on their craft and customers. With teams in Denver San Francisco and New York were proud to support more than 400000 small businesses across the country and were building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy.

About the Role:

Were looking for a Senior Field Event Marketing Manager to bring Gusto to life through bold memorable events and experiences.

This is a highly visible strategic role responsible for designing producing and optimizing event marketing programsfrom trade shows and industry conferences to Gusto-owned activations and experiences. Youll plan execute and optimize event marketing campaigns as part of a cross-functional go-to-market team turning strategy into on-the-ground execution that builds brand affinity and pipeline.

About the Team:

This role is part of the go-to-market team responsible for driving pipeline and fueling growth across Gustos channels. We combine creativity data-driven insights and cross-functional collaboration to design campaigns that reach engage and convert the right audiences at scale. Together weve helped Gusto grow to serve hundreds of thousands of customers nationwide and were just getting started.

Heres what youll do day-to-day:

• Collaborate with cross-functional stakeholders and leadership to set goals develop event strategies execute plans and evaluate performance to drive continuous improvement over time.
• Build and manage end-to-end event campaign programs including scopes of work resource plans budgets contracts and timelineskeeping everything on track and on budget.
• Leverage a deep understanding of Gustos internal and external market positioning and target audiences to inform event decisions from format and venue selection to messaging and audience targeting.
• Design and produce a range of event typesfrom large-scale owned events (500 attendees) to trade show activations field events and intimate customer experiencesthat strengthen brand affinity and accelerate funnel impact.
• Build strong relationships with external partners including industry and show organizers agencies and vendors negotiating favorable terms and ensuring seamless delivery.
• Assemble the right internal and external resources for each opportunity fostering collaboration and creative excellence with Gustos creative teams agencies and production partners.
• Maintain accuracy and accountability of event budgets evaluate results against goals deliver wrap-up reports and make recommendations to senior leadership for Event Marketing.
• Build upon and advocate for the event marketing and production craft and vision at Gustochampioning breakthrough experience design emerging event technology and innovative production approaches.
• Leverage AI tools and technologies to enhance event marketing workflowsfrom audience analysis and content personalization to post-event reporting and campaign optimizationdriving efficiency and deeper insights across the event lifecycle.

Heres what were looking for:

• 710 years of experience in event marketing and production with a proven track record of producing a wide range of events (trade shows activations conferences owned events for 500 attendees and white-glove experiences) across varying levels of complexity scale and design.
• A passion for event marketing and production with a willingness to roll up your sleeves and get hands-on in executionyou move effortlessly between big-picture strategy and intricate operational details.
• Strong project management and communication skills with a proven ability to manage multiple stakeholders at all levels and across different geographies keeping complex programs running on time and on budget.
• Experience managing and collaborating with internal creative teams and external agencies driving alignment and excellence in production delivery.
• Passionate and knowledgeable about breakthrough experience design and emerging event technology always looking for new ways to elevate the craft.
• A natural cross-functional collaborator who thrives on building and maintaining relationships across the organization to drive results.
• An intellectually curious self-starter who isnt afraid to ask questions and uses answers to bring clarity and direction to the broader team.
• AI fluency and a willingness to integrate AI-powered tools into your workflow to work smarter and unlock new possibilities.
• Comfort operating in a fast-paced ambiguous environment while building scalable programs and processes.
• Note: this role requires frequent travel throughout North America.

Compensation

Our cash compensation amount for this role is $152655/yr to $190000/yr in Denver Phoenix/Scottsdale Las Vegas and Atlanta and $180000/yr to $225000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location experience and expertise and may vary from the amounts listed above.

Gusto has physical office spaces in Denver San Francisco and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles Gustos subsidiary whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office a secure reliable and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds not just because its the right thing to do but because it makes our company stronger. If you share our values and our enthusiasm for small businesses you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race color religion national origin age sex (including pregnancy childbirth or related medical conditions) marital status ancestry physical or mental disability genetic information veteran status gender identity or expression sexual orientation or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories consistent with applicable federal state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer.

Personal information collected and processed as part of your Gusto application will be subject toGustos Applicant Privacy Notice.