Non-Alc Integration Manager
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do
SALARY:Starting Salary Opportunity: $96000
Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant.
BONUS:Bonus at Target $24000
This role may also be eligible for discretionary long-term incentive awards
Variable Compensation opportunities are contingent on individual performance and overall business resultspursuant tothe Bonus Plan; listedamountare targeted values and notguarantees
VACANCY TYPE:This posting reflects a vacant position
LOCATION:Toronto Office5 days/week in office
COMPANY:
Founded over 175 years ago Labatt is one of Canadas founding businesses and its leading brewer. We are proud of our history and our heritage in Canada and weremaincommitted to brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser Bud Light NÜTRL Michelob Ultra Corona Stella Artois and many more. Through our broad portfolio we are truly a national brewer with over 3600 employees a portfolio of more than 60 quality beers and beyond and 10 breweries from coast-to-coast we are proud to serve Canada and the communities we call home.
ROLE SUMMARY:
The Non Alcohol Activation Manager is responsible for developing and executing strategic marketing initiatives aimed at driving brand visibility market share and sales performance through effective engagement with trade partners and customers. Scoped across all Non Alcohol brands within the portfolio.
JOB RESPONSIBILITIES:
- Develop and implement trade marketing strategies and programs that align with brand objectives and sales goals (across all channels)
- Collaborate with sales and brand management teams to create integrated marketing plans for key accounts and trade channels
- Lead trade / Omni partnership with third party distributor (collaborate on programs ensure brand alignment accountable for key tracking and strategic plan)
- Build strong relationships with distributors retailers and other trade partners to ensure effective execution of marketing programs
- Analyze market trends consumer behaviour and competitor activities to identify opportunities for growth
- Plan and executive promotional activities POS materials merchandising solutions and trade show participation
- Monitor and evaluate the performance of trade marketing initiatives and adjust strategies as needed to achieve KPIs
- Manage large trade marketing budgets effectively and ensure ROI on marketing investments
- Provide regular reports and presentations to management on trade marketing activities results and recommendations for improvement
- Stay updated on industry trends and best practices in trade marketing
- Be a key architect of Labatts Non Alcohol and category growth strategy
JOB QUALIFICATIONS:
- Strong understanding of the beverage alcohol market dynamics and/or CPG including distribution channels regulatory considerations and key account management
- Excellent project management skills with the ability to manage multiple projects simultaneously
- Strategic thinker with a demonstrated ability to develop and execute effective marketing plans
- Analytical skills to interpret sales performance and market data to drive decision-making
- Strong interpersonal and communication skills to build relationship and collaborate effectively across teams
- Ability to thrive in a fast-paced dynamic environment and adapt quickly to changes
WHY LABATT:
As one of Canadas Top 100 Employers Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A FutureWithMore Cheers. We are always looking to serve up new ways to meet lifes moments dream big to move our industry forward and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
BENEFITS:
Health benefits plan including competitive coverage for medical dental mental health life and disability insurance that can be flexed to fit your needs.
Additionalflex credits for healthcare or wellness spending accounts
Retirement plan with a generous company-matching contribution and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
Personalized support through an inclusive family-forming benefit and generous financial support/top-ups for parental leave
Access to many wellbeing resources including Employee & Family Assistance Program support Webinars and more.
An annual allotment of Beer andBeyond-Beerproducts for employees!
EQUAL OPPORTUNITY EMPLOYER:
At Labatt Breweries of Canada we are an equal opportunities employer and we are committed tomaintaininga welcoming safe and inclusive environment for every person regardless of age race ethnicity nationality sexual orientation gender identity and expression religion neurodivergence or disability status.
REQUIRE ADDITIONAL ASSISTANCE
Labatt Breweries of Canada is committed to fair andequitablerecruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations if needed. Members of our team will consult and create processes that provide individuals withdisabilitiesthe best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment email communication you receive as part of the application or onboarding process will come from email address. If you have any questions or concerns please email the recruitment team at
AI DISCLOSURE:
We may use artificial intelligence tools toassistwith scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.
Follow us:
Instagram @labattbreweries
LinkedIn @ Labatt Breweries of Canada
Required Experience:
Manager
Key Skills
- APIs
- Jenkins
- REST
- Python
- SOAP
- Systems Engineering
- Service-Oriented Architecture
- Java
- XML
- JSON
- Scripting
- Sftp
About Company
Labatt Breweries is one of Canada’s founding businesses and its leading brewer. Our roots go back 175 years to a single small brewery founded by John Kinder Labatt in London, Ontario in 1847 – where our hometown brewery still stands. Today, we are truly a national brewer. With over 3, ... View more
