Team Lead, Digital Marketing

Windham, CT - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Description

What youll be doing:

As the Team Lead of Digital Marketing you will lead a team responsible for generating and nurturing inbound leads through multi-channel marketing campaigns. This role plays a key part in driving provider engagement by connecting physicians and advanced practice providers with new opportunities.

You will oversee campaign strategy and execution across multiple digital channels while optimizing workflows improving performance and developing a cohesive customer journey that converts interest into qualified leads. Using data automation and continuous testing you will identify ways to increase efficiency and drive measurable growth in both lead volume and quality.

You will manage and develop a team of digital marketing specialists while overseeing job board strategy candidate sourcing initiatives and other digital campaigns to maintain a strong and effective digital presence aligned with Medicus Healthcare Solutions business goals. This position reports to the Director of Marketing.

In this role you will:

Lead and mentor a team of digital marketing professionals fostering a collaborative and high-performing environment.
Oversee the execution of multi-channel outreach including email SMS/text campaigns job board messaging and direct mail.
Ensure consistent campaign execution messaging alignment and operational efficiency across all outreach channels.
Monitor inbound lead generation and analyze campaign performance to guide data-driven improvements.
Use insights to refine messaging targeting segmentation and campaign timing.
Test new approaches to improve response rates reduce opt-outs and increase lead capture.
Evaluate and improve internal workflows to streamline campaign execution and lead generation.
Implement marketing technology and automation to improve efficiency and scale campaign performance.
Oversee the development and execution of email marketing campaigns to engage and nurture providers and clients.
Design and optimize the customer journey from first touchpoint through lead capture.
Manage job board partnerships and posting strategies to attract qualified providers while monitoring performance metrics.
Identify opportunities to grow the provider database through campaigns job board engagement and digital touchpoints.
Collaborate with recruiting and internal teams to ensure seamless handoffs from marketing-generated leads.
Stay current on industry best practices emerging trends and digital marketing technologies.

Heres what we look for:

Bachelors degree in Marketing Business or a related field
Experience with marketing automation and CRM platforms; HubSpot and Salesforce experience preferred
5 years of experience in digital marketing with a focus on healthcare or staffing industries preferred
Proven track record of developing and implementing successful digital marketing strategies
Strong analytical skills and the ability to translate data into actionable insights
Proficiency in digital marketing tools analytics platforms and marketing automation systems
Excellent communication leadership and project management skills
Must be self-motivated well-organized and able to manage and meet tight deadlines
Proficient in Microsoft Office Suite and PowerPoint.

Why you should workwith us:

Quarterly company bonus incentives
Clearly defined benchmarks for career progression
Unlimited Paid Time Off
Full medical dental and vision benefits--starting DAY 1!
401K matching program fullyvested
Comprehensive new-hire training and ongoing learning opportunities
Quarterly company meetings and social events
State-of-the-artfitness facility and free fitness classes offered each week.
Volunteer Time Off
Opportunity to goonPresidents Club (all-expense paid trip for two!)

Your characteris more important than any level of skill experience or education. We expectall ofour people toexhibitthese common attributes:highlevelofintegrity desire forexcellence strongwork ethicresults-orientedteam player.

Medicus is proud to share our commitment to diversity andareexcited to continue advancing and promoting DEI in the workplace.

DescriptionWhat youll be doing:As the Team Lead of Digital Marketing you will lead a team responsible for generating and nurturing inbound leads through multi-channel marketing campaigns. This role plays a key part in driving provider engagement by connecting physicians and advanced practice provide...

Description

What youll be doing:

In this role you will:

Lead and mentor a team of digital marketing professionals fostering a collaborative and high-performing environment.
Oversee the execution of multi-channel outreach including email SMS/text campaigns job board messaging and direct mail.
Ensure consistent campaign execution messaging alignment and operational efficiency across all outreach channels.
Monitor inbound lead generation and analyze campaign performance to guide data-driven improvements.
Use insights to refine messaging targeting segmentation and campaign timing.
Test new approaches to improve response rates reduce opt-outs and increase lead capture.
Evaluate and improve internal workflows to streamline campaign execution and lead generation.
Implement marketing technology and automation to improve efficiency and scale campaign performance.
Oversee the development and execution of email marketing campaigns to engage and nurture providers and clients.
Design and optimize the customer journey from first touchpoint through lead capture.
Manage job board partnerships and posting strategies to attract qualified providers while monitoring performance metrics.
Identify opportunities to grow the provider database through campaigns job board engagement and digital touchpoints.
Collaborate with recruiting and internal teams to ensure seamless handoffs from marketing-generated leads.
Stay current on industry best practices emerging trends and digital marketing technologies.

Heres what we look for:

Bachelors degree in Marketing Business or a related field
Experience with marketing automation and CRM platforms; HubSpot and Salesforce experience preferred
5 years of experience in digital marketing with a focus on healthcare or staffing industries preferred
Proven track record of developing and implementing successful digital marketing strategies
Strong analytical skills and the ability to translate data into actionable insights
Proficiency in digital marketing tools analytics platforms and marketing automation systems
Excellent communication leadership and project management skills
Must be self-motivated well-organized and able to manage and meet tight deadlines
Proficient in Microsoft Office Suite and PowerPoint.

Why you should workwith us: