Global Marketing Manager Content & Media
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Job Location:
Monthly Salary:
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
About Us
Treasury Wine Estates (TWE) is one of the worlds largest wine companies and we are proud of our portfolio of brands that have tremendous heritage rich quality and a reputation for excellence across the TWE we are led everyday by our purpose Boldly Cultivating. We are boldly cultivating value through our brands wine people & environment for enriched and joyful communities.
At TWE we cultivate our teams to be their very best. And in turn our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the worlds most desirable luxury wine company known for the experiences we create for our consumers customers partners suppliers and our people.
To learn more about our purpose and our renowned portfolio of global brands clickhere.
About the Role
This role is critical in driving the Penfolds global marketing strategy anddelivering world class global brand creative and campaign assets as well as defining Penfolds global media strategy. Additionally this role helps to build a consistent and engaging brand ecosystem across all consumer touchpoints reflective of a global luxury leader and supports global partnerships and collaborations. They partner closely with key external agencies and internal teams.
Key Responsibilities
- Drive the strategy and lead the development of all major brand and product campaigns including new product releases
- Drive the strategy and development of global content including digital content across all Penfolds owned channels
- Manage the strategy and delivery of campaign creative assets and content to support global partnerships and collaborations
- Partner with the in-house creative agency on behalf of Penfolds overseeing daily workflow and prioritisation
- Leads development of brand playbook guidelines and design principles
- Manage global media strategy and global media partnerships
- Lead the creative for key hype campaigns media partnerships and global sponsorships
- Coach to deliver consistent and improved capability standards across the team
Management of A&P budgets to deliver brand goals with optimum efficiency and ROI
About you
With proven experience managing large scale campaigns multichannel content creation and/or partnerships with a focus on creativity and executional excellence. This will compliment your ability to create compelling messages built on insights and adaptable for different demographics & markets
10 years Brand Management or Consumer Goods experience at a similar level; luxury or alcohol industry experience highly desirable
Ability to inspire and build a team around a common vision. To drive brand and media innovation
Experience in media strategy and execution
Experience in global campaign management and content creation
Experience managing a team
Experience building and managing agency partnerships (internal and external)
Ideally experience working across more than one market / region
High level of stakeholder engagement
Why youll love it here:
- Our culture is built on bringing our whole selves being courageous and delivering together its our DNA and the heart of who we are at TWE.
- We prioritize your growth with access to global career opportunities and structured programs designed to support your health wellbeing and careerdevelopment.
- Enjoy the worlds most desirable wines through our generous employee product allowance
- Plus youll get an extra day off each year with your TWEforME Day a day to spend however you choose!
We offer a range of great benefits such as flexibility rewards and discounts and health and well-being initiatives. To find out more click here.
It takes all varietals!
At TWE we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.
All qualified applicants will be considered for employment regardless of age race color religion sexual orientation gender identity national origin or disability. If you require any assistance to be included in our process please contact quoting the job title and reference number.
Apply Today!
We do move quickly at TWE and continually review applications so if you dont want to miss out please apply today!
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
Here at Treasury Wine Estates we encourage those who, like us, see the possibilities when life is lived with sleeves rolled up and minds left open. From all walks of life and from all parts of our business, every voice is heard and every voice is welcome. Each one of us here defines o ... View more
