Senior Account Executive (Beauty PR)

Praytell is a creative communications agency built by strategic minds and spirited hearts who believe original storytelling unexpected ideas and an instinctive recoil from anything remotely boring can shape culture and make people well give a sh!t. We partner with brands to create timely integrated and headline-worthy campaigns across social earned digital experiential and emerging platforms all rooted in smart strategy creative excellence and a deep understanding of whats resonating right now.

Weve been doing this for just over a decade and have picked up some pretty cool awards along the way including PRWeeks Best Place to Work (8x and counting) Agency of the Year and even a few your mom might recognize - even if she doesnt fully get what you do for a living.

Our work is collaborative fast-moving and driven by curiosity grounded in how we show up for our clients and for one another. If youre looking to join an ambitious deeply supportive team thats focused on doing great work with great people and doesnt take itself too seriously wed love to hear from you.

The Opportunity

Praytell is seeking a New York-based Senior Account Executive with 3-5 years of experience and a strong background in the beauty industry ideally within a PR agency environment. This role will support the development and execution of integrated communications programs spanning earned influencer and social while contributing to strategic planning and driving day-to-day campaign execution. The Senior Account Executive will play a key role in managing client projects and communications developing creative campaign ideas and supporting integrated strategies that deliver measurable results. This person will lead core workstreams including media outreach influencer partnerships and cross-channel campaign coordination while collaborating closely with internal teams to ensure seamless execution. The role also involves mentoring junior team members contributing to reporting and performance insights and helping shape culturally relevant campaigns that strengthen brand visibility and business impact. The ideal candidate is proactive strategic and highly organized with strong client service instincts creative thinking and a deep understanding of the beauty landscape.

Key responsibilities include:

• Client Service
• Start with Yes: Balance optimism with practicality to propose feasible solutions.
• Spidey Senses in Tune: Demonstrate the ability to anticipate client concerns and mitigate risks effectively.
• No Ego No B.S.: Model humility by prioritizing solutions and results over personal credit.
• Trust & Transparency: Build deeper client trust by delivering on promises and addressing issues directly and professionally.
• Sense of Humor & Short Memory: Encourage positivity within the team by managing setbacks with grace and humor.
• Spirit of Partnership: Strengthen relationships by taking ownership of client needs and exceeding expectations.
• Account & Team Management Support
• Brand & Business Expertise: Demonstrate a strong understanding of client goals across PR influencer and social disciplines contributing actionable ideas to campaigns.
• Time & Budget Tracking: Oversee some parts of a campaign budgets and timelines anticipating challenges and proactively addressing them.
• Workflow Management: Lead cross-functional workflows for integrated campaigns ensuring seamless execution and delivery.
• Staffing: Ensure all time entered accurately via Harvest and flag if going under or over hours.
• Employee Development: Lead by example offering mentorship and coaching across junior levels while contributing to performance evaluations.
• Effective Communication
• Client Communication (Emails/Status Calls): Serve as a point of contact for clients on key projects confidently managing discussions during status calls and meetings.
• Written Materials: Ensure all written deliverables such as media materials and campaign updates are polished and meet client expectations.
• Deck Development: Contribute to the creation of decks providing strategic input and ensuring alignment with client objectives.
• Presentation Skills: Lead presentations for mid-level campaigns or projects delivering clear engaging and actionable insights.
• Strategic Planning
• Channel Audits (Earned Social Influencer): Lead channel audits synthesizing data into comprehensive insights and presenting findings to clients.
• Target Audience Analysis (Earned Social Influencer): Translate audience insights into tailored pitches channel approaches etc. considering category nuances and client goals.
• Channel Fluency & Strategies (Earned Influencer Social): Propose integrated strategies leveraging earned influencer and social channels ensuring alignment with KPIs.
• Creative Thinking
• Newsjacking/Trend-to-Earned Ideas: Lead the development of timely trend-based concepts for earned influencer and social campaigns ensuring feasibility.
• Earned Media: Conceptualize and pitch high-impact seasonal or evergreen ideas including standout media events or mailers.
• Influencer or Talent Partnerships: Drive ideation for innovative partnerships with influencers or talent that enhance client visibility and engagement.
• Social Media: Propose creative integrated social campaign ideas leveraging platform-specific trends.
• Brand Campaign Concepts: Brainstorm and refine big-picture concepts that align with client strategies and objectives.
• Execution:
• Earned Media: Conduct media outreach for key campaigns secure coverage and build ongoing relationships with priority media contacts. Drive media strategy and pitch angle development.
• Influencer: Engage more deeply in influencer campaigns including contracting ensuring alignment with campaign objectives and client goals.
• Social Media: Coordinate with creatives and strategists to develop integrated social campaigns leveraging insights from social listening.
• KPI Merchandising & Reporting
• Data Analysis & Interpretation: Interpret campaign data to uncover trends patterns and actionable insights.
• Strategic Recommendations: Translate data into impactful recommendations supporting client decision-making.
• Stakeholder Communication: Lead portions of reporting calls effectively communicating key metrics and insights.
• Goal Alignment & Performance Metrics: Ensure campaign strategies align with KPIs tracking progress against benchmarks.

Benefits

We offer a growing list of benefits and perks including:

• Salary: $70000 - $80000 (This range reflects the minimum and maximum compensation. We typically offer salaries within the 25th to 75th percentiles and cannot exceed the listed maximum. Final offers depend on experience skills and qualifications.)
• Comprehensive health care (Medical Dental Vision)
• Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide our parent company
• Traditional and Roth 401(k) options with an annual employer contribution based on company performance
• Flexible Time Off (FTO) company holidays and mental health days
• Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA SF Austin Chicago Minneapolis and New York
• Flex Fridays designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service
• Employee Assistance Program (EAP) with mental health family career legal and financial support
• Paid parental leave and fertility support
• Training and team-building programs
• Camp Praytell our company offsite (eligibility based on start date)
• Employee Resource Groups (BEACON Compañeros elevAsian Herizon and Prism)
• And more!

Interview Process

Please note that due to the high volume of applications we receive while were incredibly grateful for your interest were not able to respond to each one individually. Well be in touch with candidates were moving forward with. We know how hard it can be to wait and wonder especially in todays job market so if you dont hear from us within 5 business days it means weve moved forward with other candidates for this role. We truly appreciate the time and care you put into applying and will keep your application on file for future opportunities.

Our interview process typically takes 4-6 weeks and heres what you can expect along the way:

• Submit Application
• Phone Screen w/ Head of Talent (30 Mins)
• Team Interview (30 Mins - 1 Hour)
• Leadership Interview (30 Mins)
• TBD: Short Client-Agnostic Take-Home Test (Paid via Electronic Gift Card)
• Offer (Target Start Date: April 2026)

Who We Are

We are an equal opportunity employer. We welcome all people and do not discriminate - period. All qualified applicants will receive consideration in accordance with federal state and local laws. We prohibit any form of workplace harassment based on any protected class and are committed to creating an inclusive workplace in every location where we operate.

Required Experience:

Senior IC