Manager Ecommerce Digital Shelf
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Job Location:
Minneapolis, MN - USA
Monthly Salary:
Not Disclosed
Posted on:
5 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
JOB SUMMARY
As an eCommerce Marketing Manager Digital Shelf you will lead the strategy governance and execution of best-in-class digital content across major retail and marketplace platforms including Amazon Walmart Target and more. This role is pivotal in maintaining Link Snacks digital shelf presence driving discoverability and maximizing conversion through optimized content experiences while overseeing the systems workflows and governance that power product content distribution across retailers.
You will collaborate cross-functionally with Sales Marketing Creative and IT to deliver scalable high-performing content strategies that align with business priorities and consumer behavior.
KEY RESPONSIBILITIES
- Develop and own the overarching digital content strategy across all retail platforms ensuring alignment with brand objectives and eCommerce growth goals.
- Establish governance frameworks playbooks and best practices for content creation optimization and syndication.
- Partner with Sales Marketing and Creative teams to ensure content supports promotional strategies brand storytelling and compliance with retailer requirements.
- Serve as the primary liaison for content initiatives with internal stakeholders and external agencies.
- Oversee end-to-end content operations including item onboarding syndication version control and continuous delivery across platforms.
- Implement agile workflows and leverage automation tools to accelerate speed-to-market and reduce operational bottlenecks.
- Monitor and analyze content performance across platforms using tools such as Stackline Amazon Retail Analytics and Walmart Luminate.
- Translate insights into actionable strategies that improve SEO discoverability engagement and conversion present findings and recommendations to stakeholders.
- Establish KPIs and reporting frameworks to measure content effectiveness and ROI.
- Facilitate A/B testing strategy and iterate on content to improve engagement findability and conversion rates.
- Oversee governance and operational health of digital content platforms including Bynder and Salsify ensuring scalable and efficient content distribution across retailer platforms.
- Manage the structure taxonomy and governance of digital assets and product content to support consistent syndication and retailer compliance.
- Monitor syndication pipelines and retailer integrations identifying and resolving data quality or feed issues impacting digital shelf performance.
- Ensure all content adheres to brand guidelines legal requirements and retailer specifications.
- Conduct regular audits to maintain accuracy consistency and freshness of content across digital shelves.
- Perform other duties and responsibilities as assigned.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. The work environment is an office setting with varying degrees of temperatures and noise levels.. The vast amount of work is conducted in a climate-controlled office. Travel may be required.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an Team Member to be successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job the Team Member is regularly required to sit use hands and fingers handle or feel and talk or hear. The Team Member is occasionally required to stand walk and reach with hands and arms. The Team Member must occasionally lift and/or more up to 25 pounds. Specific vision abilities required by this job include close vision.
Qualifications :
- Bachelors degree in Marketing Communications or related field.
- 5 years of experience in digital content management preferably within a CPG or retail environment.
- Proven leadership experience managing teams and driving cross-functional initiatives.
- Deep understanding of eCommerce content best practices across platforms like Amazon Walmart and Target.
- Expertise in CMS DAM and content syndication tools (e.g. Salsify Syndigo Bynder).
- Excellent resource management project management communication organizational and cross-functional collaboration skills.
- Strong analytical skills with proficiency in tools such as Stackline Profitero Power BI.
- Experience with agile marketing or content ops frameworks preferred.
- Solid grasp of Retail Search levers including structured data discoverability and category readiness.
- Experience with integration between Salsify and Shopify preferred.
- Familiarity with AI-driven content optimization tools and emerging technologies preferred.
Additional Information :
The salary range for this role is $130000 - $150000 (Annually). Actual salaries will vary based on several factors including but not limited to external market data internal equity location and candidate skill set and experience. Base pay is just one component of Jack Links Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Links provides a variety of benefits to eligible Team Members including medical dental and vision benefits life and disability insurance 401k participation paid holidays and paid time off.
EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:
Jack Links provides equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic that is protected by federal state or local law.
E-VERIFY:
Jack Links is a participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For information about the E-Verify program please visit: your information will be kept confidential according to EEO guidelines.
Disclaimer:
This job description is intended to generally describe the nature and level of work to be performed by employees in this position. It is not intended to be construed as an exhaustive list of all responsibilities and skills required of employees performing this role.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
At Jack Link’s, we feed the journey. We take pride in rolling up our sleeves and getting things done together. Fueled by creativity, passion, and a commitment to doing things the right way, we tackle the hard stuff first and focus on real progress, bold moves, and no excuses. We creat ... View more
