VP, Marketing Events

The opportunity

We are seeking a visionary outcomes-driven leader to architect and scale our global brand events and partner ecosystem. As the Vice President Marketing Events Brand & Partnerships you will define the companys voice in the market orchestrate a portfolio of flagship experiences and forge alliances that expand reach and drive measurable growth. This role owns the brand system and tentpole calendar delivering moments that materially shift perception deepen customer engagement and accelerate pipeline. You will lead a multidisciplinary global team spanning brand/creative experiential and partner marketingdriving disciplined execution and outsized outcomes.

What youll be doing

Events

• Own the end-to-end strategy design production and execution of a global event portfoliospanning large-scale developer conferences advertiser summits trade show presence roadshows and intimate executive forums.
• Build the annual tentpole calendar and content architecture; integrate product launches keynote narratives demos and earned media to maximize impact.
• Ensure world-class attendee experiences across in-person virtual and hybrid formats; oversee run-of-show stagecraft broadcast production accessibility and global localization.
• Operationalize full-funnel measurement for every program (registration engagement MQL/SQL conversion pipeline etc); continuously optimize for ROI.
• Drive cross-functional alignment with Sales Product Marketing and Communications to deliver unified narratives and post-event demand capture motions.
• Manage agencies and production vendors with clear KPIs SLAs and fiscal discipline.

Brand

• Define the brand architecture positioning and differentiated narrative; steward a global visual and verbal identity that scales across all touchpoints (ads web event production etc).
• Lead the in-house Creative Studio with strong creative judgment and operational rigor; establish intake workflows SLAs resourcing models and a world-class asset library.
• Establish brand governance naming frameworks and co-branding standards; measure brand health (aided/unaided awareness share of voice NPS traffic and lift studies).

Partnerships

• Be the chief architect of our partner ecosystem; prioritize and activate alliances across technology providers gaming studios platform partners and advertising clients.
• Structure and negotiate joint business plans MDF co-marketing agreements and co-sell motions; ensure legal privacy and brand compliance.
• Build repeatable partner programsco-branded campaigns content series and tentpole partnership eventsthat scale across regions and segments.
• Deliver partner-sourced and partner-influenced pipeline with clear attribution dashboards and executive reporting.
• Leadership & Operations
• Lead mentor and grow a global high-performing team; foster a culture of creativity accountability inclusion and continuous improvement.
• Own budgets and forecasting across brand events and partner marketing; run competitive RFPs MSAs and vendor governance with procurement and finance.
• Set ambitious OKRs; deploy instrumentation and dashboards to drive data-informed decisions across the portfolio.

What were looking for

• Bachelors Degree in marketing business communications or a related field
• At least ten (10) years experience in marketing events with at least five (5) in a leadership role.
• Proven track record of successfully planning and executing large scale events
• Experience leading large diverse teams collaborating across departments.
• Ability to thrive in a fast-paced dynamic environment.

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Benefits

At Unity we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility specific offerings and coverage vary based on the country and employment status.

While specific benefits vary here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health life and disability insurance Commute subsidy Employee stock ownership Competitive retirement/pension plans Generous vacation and personal days Support for new parents through leave and family-care programs Office food snacks Mental Health and Wellbeing programs and support Employee Resource Groups Global Employee Assistance Program Training and development programs Volunteering and donation matching program

Life at Unity

Unity NYSE: U is the worlds leading game engine powering play for more than 3 billion consumers each month. The top mobile games in the world the most played PC indie titles the most innovative console games and virtually all of the top XR and Web Games are developed deployed and grown in Unity. Unity also enables teams across industries like automotive manufacturing and healthcare to design simulate and collaborate in 3D closing the gap between ideas and reality. For more information please visit .

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive innovative environment and celebrate our employees across age race color ancestry national origin religion disability sex gender identity or expression sexual orientation or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers partners and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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