Overview
Elevate your career with a team that truly cares. Join a company that sees a better way for healthcare by being patient advocates following evidenced-based clinical practices caring for people holistically improving continuity of care and providing nurturing surroundings that encourage and inspire.
The Marketing Director is responsible for supporting and assisting in the coordination of the timely consistent and high-quality creation of marketing tools collateral and assisting with the development of long-term marketing strategies and tactics.
The ideal candidate is both strategic and hands-on deeply fluent in modern marketing technologies AI-driven content creation and automation tools analytics platforms and digital engagement strategies. This leader will continuously evaluate emerging marketing innovations and integrate scalable solutions that increase efficiency performance and measurable ROI.
Responsibilities
- Supervise and support team members to develop organize schedule and deliver all brand and marketing-related collateral and assets including brochures one-sheets presentations proposals tradeshow marketing materials websites new logos sets or any other materials that are needed to develop new business or maintain existing business.
- This position may oversee a small marketing team and partners cross-functionally with operations executive leadership clinical teams and external vendors.
Develop and execute a comprehensive multi-channel marketing strategy aligned with company growth objectives.
Champion the use of AI and marketing automation tools to streamline workflows enhance personalization improve targeting and increase speed to market.
Stay current on emerging marketing technologies digital trends and healthcare marketing best practices; proactively recommend and implement innovative solutions.
Lead implementation and optimization of marketing automation platforms CRM integrations analytics tools and AI-based content and design solutions.
Utilize data analytics to measure campaign performance ROI and pipeline contribution; provide regular executive-level reporting.
Optimize digital engagement strategies including SEO paid media content marketing and social platforms.
Oversee the development organization and delivery of all marketing collateral and brand assets including brochures presentations proposals trade show materials websites and digital campaigns.
Ensure consistent messaging across service lines including home health hospice palliative care senior living and other healthcare verticals.
Lead advertising planning agency coordination budget management and vendor negotiations.
Implement a scalable Marketing Toolkit to ensure consistent execution across markets.
Collaborate with executive leadership to align marketing initiatives with organizational growth priorities.
Partner with Talent Acquisition Operations and Business Development teams to support recruitment marketing and referral generation strategies.
Qualifications
- Bachelors degree in Marketing Communications Business or related field.
- Four (4) years of relevant work experience.
- Proficient computer skills data entry and the ability to access and work with a variety of social media outlets and other marketing websites.
- Superior presentation and marketing skills in explaining and describing the various lines of business and services.
- Strong understanding of digital marketing strategy paid media SEO CRM integration and performance tracking.
- Proven ability to balance strategic planning with hands-on execution.
Strong analytical communication and vendor management skills.
Benefits
- Comprehensive benefits coverage including medical dental vision life insurance PTO and paid holidays with 401(k) with match.
- On Demand Pay work a shift get paid the same day!
- Employee Referral Bonus Program
- Flexible Schedule
- Tuition Assistance
EEO
EQUAL EMPLOYMENT OPPORTUNITY: It is the policy of our organization to provide employment opportunities to all persons based solely on ability regardless of race color religion sex national origin age sexual orientation gender identity or disability.
When requested by a candidate reasonable accommodations will be made in order for an otherwise qualified applicant with a disability to participate in any phase of the recruitment process. Please contact to request an accommodation. Requests should be made 24 hours in advance or as early as possible to allow time to arrange the accommodation.
Pay Range
USD $70000.00 - USD $90000.00 /Yr.
Required Experience:
Director
OverviewElevate your career with a team that truly cares. Join a company that sees a better way for healthcare by being patient advocates following evidenced-based clinical practices caring for people holistically improving continuity of care and providing nurturing surroundings that encourage and i...
Overview
Elevate your career with a team that truly cares. Join a company that sees a better way for healthcare by being patient advocates following evidenced-based clinical practices caring for people holistically improving continuity of care and providing nurturing surroundings that encourage and inspire.
The Marketing Director is responsible for supporting and assisting in the coordination of the timely consistent and high-quality creation of marketing tools collateral and assisting with the development of long-term marketing strategies and tactics.
The ideal candidate is both strategic and hands-on deeply fluent in modern marketing technologies AI-driven content creation and automation tools analytics platforms and digital engagement strategies. This leader will continuously evaluate emerging marketing innovations and integrate scalable solutions that increase efficiency performance and measurable ROI.
Responsibilities
- Supervise and support team members to develop organize schedule and deliver all brand and marketing-related collateral and assets including brochures one-sheets presentations proposals tradeshow marketing materials websites new logos sets or any other materials that are needed to develop new business or maintain existing business.
- This position may oversee a small marketing team and partners cross-functionally with operations executive leadership clinical teams and external vendors.
Develop and execute a comprehensive multi-channel marketing strategy aligned with company growth objectives.
Champion the use of AI and marketing automation tools to streamline workflows enhance personalization improve targeting and increase speed to market.
Stay current on emerging marketing technologies digital trends and healthcare marketing best practices; proactively recommend and implement innovative solutions.
Lead implementation and optimization of marketing automation platforms CRM integrations analytics tools and AI-based content and design solutions.
Utilize data analytics to measure campaign performance ROI and pipeline contribution; provide regular executive-level reporting.
Optimize digital engagement strategies including SEO paid media content marketing and social platforms.
Oversee the development organization and delivery of all marketing collateral and brand assets including brochures presentations proposals trade show materials websites and digital campaigns.
Ensure consistent messaging across service lines including home health hospice palliative care senior living and other healthcare verticals.
Lead advertising planning agency coordination budget management and vendor negotiations.
Implement a scalable Marketing Toolkit to ensure consistent execution across markets.
Collaborate with executive leadership to align marketing initiatives with organizational growth priorities.
Partner with Talent Acquisition Operations and Business Development teams to support recruitment marketing and referral generation strategies.
Qualifications
- Bachelors degree in Marketing Communications Business or related field.
- Four (4) years of relevant work experience.
- Proficient computer skills data entry and the ability to access and work with a variety of social media outlets and other marketing websites.
- Superior presentation and marketing skills in explaining and describing the various lines of business and services.
- Strong understanding of digital marketing strategy paid media SEO CRM integration and performance tracking.
- Proven ability to balance strategic planning with hands-on execution.
Strong analytical communication and vendor management skills.
Benefits
- Comprehensive benefits coverage including medical dental vision life insurance PTO and paid holidays with 401(k) with match.
- On Demand Pay work a shift get paid the same day!
- Employee Referral Bonus Program
- Flexible Schedule
- Tuition Assistance
EEO
EQUAL EMPLOYMENT OPPORTUNITY: It is the policy of our organization to provide employment opportunities to all persons based solely on ability regardless of race color religion sex national origin age sexual orientation gender identity or disability.
When requested by a candidate reasonable accommodations will be made in order for an otherwise qualified applicant with a disability to participate in any phase of the recruitment process. Please contact to request an accommodation. Requests should be made 24 hours in advance or as early as possible to allow time to arrange the accommodation.
Pay Range
USD $70000.00 - USD $90000.00 /Yr.
Required Experience:
Director
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