Senior Specialist B2B Growth Marketing
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Wood Mackenzie is the global leader in analytics insights and proprietary data across the entire energy and natural resources landscape.
For over 50 years our work has guided the decisions of the worlds most influential energy producers utilities companies financial institutions and governments.
Now with the worlds energy system more complex and interconnected than ever before sector-specific views are no longer enough. Thats why weve redefined whats possible with Intelligence Connected.
By fusing our unparalleled proprietary data with the sharpest analytical minds all supercharged by Synoptic AI we deliver a clear interconnected view of the entire value chain. Our trusted team of 2700 experts across 30 countries breaks siloes and connects industries markets and regions across the globe.
This empowers our customers to identify risk sooner spot opportunities faster and recalibrate strategy with confidence whether planning days weeks months or decades ahead.
Wood Mackenzie
Intelligence Connected
Wood Mackenzie Values
- Inclusive we succeed together
- Trusting we choose to trust each other
- Customer committed we put customers at the heart of our decisions
- Future Focused we accelerate change
- Curious we turn knowledge into action
We are seeking a results-driven New Logo Campaign Specialist to join our B2B Growth Marketing team. This role is focused on strategizing executing and optimizing global campaigns to drive net-new customer acquisition within a specific vertical. Youll play a key role in generating high-quality leads accelerating pipeline and delivering measurable impact across the buyers journey.
As a key contributor within the growth marketing function youll collaborate cross-functionally with sales product marketing content digital and operations teams to execute campaigns that resonate with target personas and move prospects through the buyers journey.
Key Responsibilities
Plan execute and optimize full-funnel campaigns targeting new logo acquisition across priority customer verticals geographies and channels.
Collaborate with the Director of Growth Marketing to align campaign strategy with vertical GTM plans and pipeline goals.
Develop tailored messaging solution sets and content in partnership with product marketing and content teams.
Own the execution of integrated campaigns across channels such as email paid social display SEM SEO content syndication nurture flows and webinars.
Work with event operations and sales to drive execution excellence in our event planning onsite execution and follow up increasing the ROI from this critical channel.
Partner with digital marketing and media teams to manage paid acquisition efforts and ensure targeted reach into ICP accounts.
Work closely with sales and lead management teams to enable effective follow-up qualification and conversion strategies.
Work with digital marketing to monitor campaign performance in real-time and continuously improve tactics through A/B testing audience segmentation and optimization.
Track report and analyze campaign performance against KPIs such as MQLs SALs cost per lead and pipeline contribution.
Requirements
4-6 years of B2B marketing experience with a focus on campaign management demand generation or growth marketing.
Experience planning and executing lead generation campaigns targeting new customers in a B2B context.
Strong understanding of digital marketing channels and campaign performance metrics.
Familiarity with marketing and sales tech stacks (e.g. Pardot Salesforce LinkedIn Ads Google Ads Intent data platforms etc.).
Ability to develop campaign briefs manage creative assets and coordinate across internal and external teams.
Excellent project management and organizational skills with strong attention to detail.
Data-driven mindset with experience analyzing performance data to inform decisions.
Experience working in cross-functional global or matrixed environments is a plus.
Preferred Qualifications
Experience in vertical-focused B2B campaigns (e.g. Natural Resources SaaS Power & Technology Financial Services Trading)
ABM and intent-based marketing experience (e.g. using tools like 6sense Bombora etc)
Knowledge of funnel metrics and pipeline acceleration tactics
Bachelors degree in Marketing Business Communications or related field
What Success Looks Like
Consistent delivery of high-quality sales-ready leads and new logo pipeline
Strong campaign performance across paid and owned channels
Alignment and collaboration with sales and SDR teams
Continuous improvement in lead-to-opportunity conversion and campaign ROI
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Equal Opportunities
We are an equal opportunities employer. This means we are committed to recruiting the best people regardless of their race colour religion age sex national origin disability or protected veteran status. You can find out more about your rights under the law at
If you are applying for a role and have a physical or mental disability we will support you with your application or through the hiring process.
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Empower strategic decision-making in global natural resources with quality data, analysis and advice. Discover the latest insights and reports online.
