Product Marketing Director
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Job Location:
Lewisville, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
18 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Leads the overall product and marketing strategy for Overhead Door Corporations Access Systems Division (ASD) product portfolio. Oversees the full product lifecycle portfolio planning and the cross-functional team responsible for driving growth profitability and market leadership.
Responsibilities
- Serves as the primary business owner for multiple product lines across all lifecycle stages making strategic adjustments to drive sustained market success.
- Oversee marketing strategy and business development activities including promotion sales enablement positioning pricing and launch execution to achieve revenue and profitability goals.
- Develop comprehensive business plans outlining short and long-term objectives focused on market share revenue growth and margin optimization.
- Lead market research initiatives to evaluate customer needs trends and competitive dynamics to guide product definition and portfolio strategy.
- Collaborate with distribution and channel partners to inform product evolution positioning and execution.
- Lead the creation and ongoing refinement of the long-term product roadmap for the commercial portfolio.
- Lead portfolio prioritization and resource allocation decisions based on market opportunity customer value and financial impact.
- Develop data-driven business cases and clear business requirements for execution by technical product management teams.
- Oversee day-to-day lifecycle management of in-market products ensuring performance and cost objectives are achieved.
- Drive crossfunctional alignment across engineering operations sales finance and marketing to ensure successful execution of the product strategy.
- Define and monitor KPIs dashboards and reporting to measure financial and operational performance; act as internal expert on product line metrics.
- Ensure compliance by partnering with quality regulatory and legal teams relevant to manufacturing and product standards.
- Represent the product portfolio externally as a thought leader at customer meetings industry events and conferences.
- Provide leadership and development for team of product managers; partner with technical product management engineering and operations to deliver successful new products.
- Build organizational capability and develop succession depth within the product and marketing team.
Special assignments or tasks assigned to the employee by their supervisor as determined from timeto time at their sole and complete discretion.
Qualifications
A minimum of 10 years of progressive experience in product development product management or product marketing within a manufacturing or industrial environment is required; demonstrated success leading crossfunctional initiatives and managing broad product portfolios.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Overhead Door Corporation offers more than a day job where you clock in and out; we’re a dynamic environment where you see the results of your hard work firsthand and receive deserved recognition.
