Lead Retail Media Account Manager (All Genders)
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Job Summary
Client Management:
- Build and maintain strong long-term relationships with partner brands.
- Serve as the primary point of contact for key partner accounts.
- Understand partner objectives and translate them into effective data-driven media strategies focused on clear ROI.
- Lead key strategic meetings with partners and internal teams.
Media Planning and Campaign Management:
- Work closely with partners to devise co-branded media strategies that deliver against mutual objectives.
- Collaborate with creative in-house offline digital and analytics teams for flawless campaign execution.
- Define and coordinate media and creative briefs with partner brands.
- Coordinate the strategic response to briefs with our in-house offline digital onsite and CRM teams.
- Define and refine processes and workflows for all co-branded campaigns.
- Monitor media performance utilizing strong data literacy to analyze results optimize campaigns against partner KPIs and maximize ROI.
- Ensure all campaigns are delivered on time and within budget.
- Work with internal teams to develop and implement best practices for all co-branded activity from audience definition through to advanced measurement.
Collaboration:
- Build and manage strong working relationships with our in-house media teams and partner brands.
- Provide guidance and oversee the work of junior account managers to ensure team success and development.
- Work closely with cross-functional teams within the marketing department to ensure seamless coordination and execution of campaigns across the entire customer journey.
- Foster a collaborative environment across different business areas to achieve strategic objectives.
- Act as a liaison between co-marketing vendor management creative online marketing and onsite teams providing regular updates on campaign strategy and media plans.
Communication and Reporting:
- Present campaign performance and detailed ROI analysis to partner brands.
- Use data and insights to provide actionable recommendations for campaign optimizations and budget reallocation.
- Manage the post-campaign analysis (PCA) process identifying key insights to inform future campaign strategies and drive continuous improvement.
Qualifications :
- 5 year experience in an account management role either at a media agency or within an internal retail media team.
- Proven experience managing high-profile client or partner accounts.
- Strong understanding of media planning campaign management and ROI measurement across traditional and digital channels.
- Deep knowledge of the media landscape and data-driven marketing.
- Demonstrated ability to drive direction and alignment across cross-functional teams.
- Experience working with internal creative and media channel teams.
- A strong understanding of different measurement frameworks such as MMM incrementality testing causal impact analysis and A/B testing.
- Excellent communication and presentation skills.
- Fluent in English.
Additional Information :
Headquartered in Munich with offices across Madrid Krakow Wroclaw London and Vienna we collaborate because we genuinely love working together - so youll be at the heart of an incredible multinational team. We trust each other to get the job done which means youll benefit from hybrid working spending 60% of your time in the office and 40% at home. Theres an option to work for 20 days abroad in approved countries too.
Add to that development opportunities that help you to shape your own career path excellent training and support wellbeing offers subsidised transport or bike leasing plus 20% discount across all our products and youll begin to get a sense of what sets us apart. Find out more about the specific benefits at your local office in our blog posts.
At zooplus we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.
#LI-Hybrid
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zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Business Development
- Develop Long Term
- Key Decision Makers
- Customer Service
- Buyers
- Business Review
- POS
- Product Knowledge
- Retail Sales
- Account Management
- Client Relationships
- Customer Relationships
- Territory
- Sales Goals
- Sales Process
About Company
More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year. We're on a mission to create joy f ... View more
