Senior Digital Marketing Manager 12 Month FTC
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Job Summary
Team Direct Acquisition - Marketing
Working Pattern - Hybrid 2days per week in the Vitality London Office.Full time 37.5 hours per week.
Top 3 skills needed for this role:
- Expertise in performance marketing across paid channels
- Strong analytical capability with advanced Excel skills
- Effective leadership and agency management
What this role is all about:
Months 16: Youll lead our digital performance marketing campaigns end-to-end directly powering UK D2C sales for Vitality Health and Life.
Months 712: Youll broaden into a strategic leadership role overseeing all digital performance channels across Health & Life and Health SME.
Throughout both phases youll own performance creative direction optimisation and agency partnership managementshaping how digital performance marketing operates at scale within Vitality.
Key Actions
- Use Excel and reporting platforms including Looker Studio Google Analytics SA360 and Power BI to support daily campaign management reporting analysis and insight generation to drive KPIs
- Partner with the media agency to plan launch and manage campaigns across Google Meta LinkedIn TikTok and display applying performance marketing best practice throughout.
- Act as the performance lead confidently challenging agency recommendations and knowing which levers to pull to drive volume and efficiency through the funnel.
- Build and own a clear productspecific testing roadmap ensuring learnings are captured and applied.
- Support monthly budget management and ensure all performance tracking and systems remain accurate and up to date.
- Work closely with marketing digital product data science and sales teams to ensure joinedup delivery.
- Lead the endtoend digital paid media strategy planning and delivery across Search Social Display Programmatic Affiliates and emerging platforms.
- Take full ownership of the digital media budget including forecasting allocation performance accountability and efficiency optimisation.
- Ensure all paid media activity operates as a coherent integrated ecosystem maximising impact across the full customer funnel.
- Own delivery of Direct acquisition targets across all products and channels.
- Advance Vitalitys measurement and attribution capabilities enabling smarter investment decisions and clear transparent performance reporting.
What do you need to thrive
- Significant experience in performance marketing with 5 years experience along with managing and working with Media Agencies
- Proven experience of planning and executing Google Ads campaigns and a good knowledge of Google Analytics and Google Data Studio.
- Solid understanding of digital marketing tracking and measurement
- Advanced Microsoft Excel skills formula / pivot tables / building simple models / dashboards
- Enjoy working with numbers & an analytical mindset
- Bonus Schemes A bonus that regularly rewards you for your performance
- A pension of up to 12% We will match your contributions up to 6% of your salary
- Our award-winning Vitality health insurance With its own set of rewards and benefits
- Life Assurance Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer please visit our careers page.Fantastic Benefits. Exciting rewards. Great career opportunities!
- Help you to be the healthiest youve ever been.
- Create an environment that embraces you as you are and enables you to be your best self.
- Give you flexibility on how where and when you work.
- Help you advance your career by playing you to your strengths.
- Give you a voice to help our business grow and make Vitality a great place to be.
- Give you the space to try fail and learn.
- Provide a healthy balance of challenge and support.
- Recognise and reward you with a competitive salary and amazing benefits.
- Be there for you when you need us.
- Provide opportunities for you to be a force for good in society.
We commit to all these things because we want you to feel that you belong and are supported to be happy and healthy.
About You
About Us
Weve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives they benefit our business benefits and society benefits. Were successful because we attract develop and retain the best people and because we care.
Plus you get to join our 1.7 million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if were the right fit for you We cant wait.
At Vitality were committed to diversity and inclusion because its good for our employees for our business and for society. We welcome applications from individuals of all backgrounds experiences and perspectives.
Vitalitys approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested please submit your application as soon as possible.
Required Experience:
Manager
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
Vitality is a leading UK insurer offering health and life insurance. Get your quote today and unlock discounts and rewards from top brands.
