Marketing Manager

The Marketing Manager is responsible for developing and executing integrated marketing programs that support Evotecs commercial priorities across discovery and preclinical services. The role focuses on translating Evotecs scientific capabilities into compelling market narratives generating qualified pipeline and supporting Business Development in engaging target accounts.

Working closely with Business Development Lead Generation Operations and subject matter experts the Marketing Manager drives campaigns content and customer engagement initiatives that strengthen Evotecs positioning across the R&D value chain.

Success in this role is measured not only by campaign execution but by tangible business outcomes - including qualified pipeline creation improved funnel conversion increased engagement with strategic accounts and strengthened market visibility for Evotecs end-to-end R&D capabilities.

Key Responsibilities

Marketing Strategy & Campaign Execution

• Develop and execute integrated marketing campaigns aligned with Evotecs commercial priorities and growth objectives.
• Design multi-channel programs across digital and physical channels (web SEO/SEM email social media webinars conferences and events) to generate qualified pipeline.
• Support account-based marketing (ABM) initiatives that engage priority pharma and biotech accounts and drive progression from awareness to commercial opportunities.

Positioning & Messaging

• Translate Evotecs scientific capabilities into clear and differentiated value propositions and market narratives.
• Contribute to category narratives that position Evotec within integrated CROCDMO models and partnership-based R&D collaborations.
• Develop messaging that highlights Evotecs flexible partnership models including standalone services integrated programs and portfolio-level partnerships.

Content & Thought Leadership

• Oversee the development of high-quality marketing content including whitepapers case studies application notes blogs videos and data-driven visuals.
• Ensure content aligns with the buyer journey and supports both brand visibility and demand generation.
• Strengthen Evotecs thought leadership by positioning the company and its experts across the R&D value chain.

Commercial Collaboration & Sales Enablement

• Partner closely with Business Development and lead acquisition to align marketing programs with commercial priorities and target accounts.
• Support funnel progression by tracking marketing leads ensuring effective handover and improving MQL-to-SQL conversion.
• Provide sales enablement materials including battlecards competitive positioning insights and tailored messaging for different customer segments.
• Coordinate with vendors and manage project timelines and budgets to ensure smooth execution of marketing initiatives.

Analytics & Performance Optimization

• Define and track marketing performance metrics to measure campaign effectiveness and pipeline contribution.
• Use CRM and marketing automation tools to monitor funnel performance and optimize marketing ROI.
• Generate insights from campaign performance market intelligence and customer engagement data to improve marketing effectiveness.

Qualifications

• Bachelors or Masters degree in Marketing Business Administration Life Sciences or a related field.
• 5 years of B2B marketing experience in life sciences biotech CRO/CDMO pharma or healthcare sectors.
• Proven experience executing integrated marketing campaigns in complex science-driven environments.
• Strong ability to translate scientific concepts into clear customer value propositions.
• Experience with CRM and marketing automation platforms (e.g. Salesforce HubSpot Marketo).
• Excellent communication collaboration and project management skills.
• Commercial mindset with a data-driven and creative approach to marketing.

FR : Dans le cadre de sa politique Diversité Evotec étudie à compétences égales toutes les candidatures dont celles des personnes en situation de handicap.

ENG : In the frame of our Diversity policy Evotec considers with equal competences all applications including people with disabilities.