Marketing Specialist

Markem-Imaje is a trusted world manufacturer of product identification and traceability solutions offering a full line of reliable and innovative inkjet thermal transfer laser print and apply label systems. Markem-Imaje delivers fully integrated solutions that enable product quality and safety regulatory and retailer compliance better product recalls and improved manufacturing processes.

The Marketing Specialist plays a creative role helping grow the companys social media presence audience and interactions to optimize the company and its products presence on the global social media landscape and through these channels indirectly increase sales.

In specific the role owner will support two Markem-Imaje brands MS Printing Solutions and JK Group from the office based in Guanzate Como. This is a Global role driving brand excellence on a worldwide scale.

The Marketing Specialist coordinates all social media activities from supporting strategy creation and planning to content creation execution and reporting. Collaborates closely with Sales teams Product/Category technical managers and other departments such as Human Resources and Sustainability to design the best mix of our social media communication strategy. Maintains and strengthens the companys social media presence through digital channels and identifies trends and insights.

Supports the Sales Director in the conceptual and physical organization of events such as trade shows and identifies and evaluates the best suppliers with the support of the Purchasing department.

What you will do:

• Support the manager in developing strategies policies and guidelines for social media use.
• Develop and manage social media accounts including blogs and social advocacy platforms.
• Support the manager in coordinating and managing the annual social media plan.
• Measure and report the performance of all platforms and evaluate them against objectives (ROI and KPIs).
• Write and/or edit English content (both visual and written) for social media posts and campaigns.
• Evaluate emerging technologies and provide thought leadership and perspectives for adoption where appropriate.
• Drive internal engagement to boost usage and oversee focus groups.
• Participate in industry trade shows/events to propose solutions and vendors and monitor their implementation ensuring everything is carried out according to the provided guidelines and agreed-upon timelines.
• Act as the front-office point of contact during trade fairs welcoming visitors/potential customers identifying their needs and directing them to the appropriate sales representative.

What you need to have:

• Bachelors degree in Communication Marketing or a related field with a specialization in social media and/or community management.
• 3-5 years of experience in social media and community management and/or event management.
• Proficiency with marketing tools such as Hubspot Social Studio and Adobe Creative Cloud.
• Solid knowledge of B2B marketing principles and SEO copywriting to drive inbound traffic.
• Ability to work in a multidisciplinary team.
• Ability to manage stakeholders at all levels.
• Excellent knowledge of written and spoken English and Italian.
• Excellent communication and public speaking skills.
• Highly creative and open to new ideas.
• Project management skills with experience in identifying target audiences and creating social media campaigns that engage inform and motivate.
• Willingness to travel particularly to attend national and international trade shows.

What we offer:

• Health Care
• Bonus scheme
• Performance based yearly merit increase
• Ticket restaurant
• Growth opportunities & international environment

Youll only be the right candidate if you are aligned to our values and culture:

• Collaborative entrepreneurial spirit
• Winning through customers
• High ethical standards openness and trust
• Expectations for results
• Respect and value people

If you believe you match our values and have the experience were looking for then apply! We cant wait to hear fromyou

#LI-DNI #SWE

Work Arrangement :Hybrid

All qualified applicants will receive consideration for employment without discrimination on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status disability age genetic information or any other factors prohibited by law.

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This position may be located in :EMEA : Italy : Como : Guanzate

Sub Division:Markem-Imaje Italy

Job Requisition ID:66052

Job Function : Marketing