Sr Marketing Automation Specialist,
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Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
THE POSITION
- As a key member of the Corporate Marketing & Communications team the Marketing Automation Specialist serves as the primary administrator and technical owner of Salesforce CRM and Pardot (Marketing Cloud Account Engagement). This role partners with marketing managers sales teams and technical stakeholders to design build and optimize scalable marketing automation solutions that drive awareness engagement and lead generation.
- The role focuses on platform administration campaign automation and system integrations ensuring marketing technologies are aligned with business goals and operate efficiently. The Marketing Automation Specialist translates business requirements into automated workflows scalable nurture programs and integrated marketing systems that support demand generation and revenue growth.
CRITICAL RESPONSIBILITIES
- Serve as the primary administrator for Pardot (Marketing Cloud Account Engagement) and key Salesforce marketing functionalities.
- Design implement and maintain scalable marketing automation programs workflows and lead lifecycle processes.
- Manage and optimize integrations between Salesforce Pardot and third-party platforms (web forms webinar tools chatbot analytics platforms advertising platforms etc.).
- Support data migrations while maintaining data integrity and compliance.
- Work with Salesforce support to align automation with business goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Administer Pardot and Salesforce marketing environments including user access governance configuration and system hygiene.
- Design build and maintain complex automation programs including Engagement Studio journeys automation rules dynamic lists completion actions and custom redirects.
- Develop and maintain lead scoring and grading models aligned with sales and marketing objectives.
- Build and manage Salesforce Flows process automation and custom workflows to support marketing and lead management operations.
- Configure and manage third-party integrations with Salesforce/Pardot ensuring data consistency and reliable synchronization.
- Oversee data migrations and system consolidation.
- Create and optimize email templates and landing pages ensuring mobile responsiveness accessibility and brand compliance.
- Oversee database health including segmentation deduplication list hygiene and lifecycle management.
- Build dashboards and reports in Salesforce and Pardot to monitor funnel performance attribution and campaign effectiveness.
- Implement A/B testing strategies and automation enhancements to improve engagement and conversion performance.
Qualifications :
MINIMUM QUALIFICATIONS
- 3 years of hands-on experience administering Pardot (Marketing Cloud Account Engagement).
- Salesforce CRM administration knowledge including campaign management lead lifecycle tracking automation and reporting.
- Demonstrated experience in developing and overseeing Salesforce Flows and automation processes is considered an asset.
- Skilled in third-party integration and data migration management.
- Strong analytical and troubleshooting skills with experience using Salesforce/Pardot reporting tools.
- Bachelors degree in marketing Business Technology or related field.
- Working knowledge of HTML/CSS for email and landing page customization.
- Pardot Specialist certification preferred; Salesforce Admin certification is a strong plus.
- Excellent communication collaboration and project management skills.
PREFERRED QUALIFICATIONS
- Cross-functional experience with Marketing Sales and IT.
- Ability to translate business requirements into scalable automation solutions.
- Experience managing complex lead routing and lifecycle automation frameworks.
- Detail-oriented analytical thinker with a strong systems mindset.
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Our team is aware of recent fraudulent job offers in the market misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites unsolicited e-mails or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.
From EVERSANAs inception Diversity Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths experiences and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity but also age disability status veteran status sexual orientation religion and many other parts of ones identity. All of our employees points of view are key to our success and inclusion is everyones responsibility.
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Remote Work :
No
Employment Type :
Full-time
Key Skills
- Controlling Experience
- Distributed Control Systems
- Pardot
- Crystal Reports
- Marketing Automation
- Salesforce Marketing Cloud
- Warehouse Management
- HubSpot
- Responsys
- Email Marketing
- Leadership Experience
- Programmable Logic Controllers
About Company
At EVERSANA, we are proud to be certified as a Great Place to Work across the globe. We’re fueled by our vision to create a healthier world. How? Our global team of more than 7,000 employees is committed to creating and delivering next-generation commercialization services to the life ... View more
