Trade Marketing Specialist

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profile Job Location:

Vimercate - Italy

profile Monthly Salary: Not Disclosed
Posted on: 9 hours ago
Vacancies: 1 Vacancy

Job Summary

Position Title:Trade Marketing Specialist

Location:Vimercate and Monvalle Italy

Hybrid:2 days in the office 3 days remote

Employment:permanent

Come Make the World With Us

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of 53000 professionals in 60 countries who are making their mark on some of the worlds most beloved brands including DEWALT FACOM STANLEY BLACKDECKER and more.

The Role :

The Trade Marketing Specialist is responsible for the definition and management of the brand Stanley in Italy aligned with the product strategy defined from corporate.

The successful candidate will be responsible for managing product portfolios new product launch definition of pricing and margins and developing and executing the trade strategy to drive business growth and profitability.

For this reason the Trade Marketing Specialist has to develop both product and marketing strategies developing product pricing and promotional activities to ensure the targets are met. He/she handles the launch of new products presentation to relevant stakeholders.

What Youll Do :

  • Product Management:

    • Oversees product lifecycle from launch to promotional strategy.

    • Conducts market analysis to guide product positioning and pricing.

    • Collaborates with sales and marketing for product launches and enhancements.

    • Monitors product performance and market trends for improvements.

    • Analyzes pricing and profitability to optimize margins.

  • Trade Marketing Strategy:

    • Develops and implements trade marketing strategies to drive sales.

    • Conducts market research and competitor analysis.

    • Executes campaigns to increase brand awareness and product adoption.

  • Accountability:

    • Aligns company strategy with key customers and account plans.

    • Maintains strong communication with stakeholders.

    • Ensures commercial materials are well-presented.

    • Achieves targets drives growth and identifies new sales opportunities.

Youre The Right Fit If :

  • Excellent analytical and communication skills

  • High level of self-motivation and capable of raising enthusiasm in other

  • Strong communication skills

  • Structured method of working

  • Fluent in spoken and written English or almost B2 LEVEL

  • Sound knowledge of MS Office (excel and power point excellent)

  • Bachelors Degree in Business Studies (or similar) with a focus on Marketing

  • 1/2years of experience as Product Marketing / Trade Marketing Specialist

The Details:

Youll receive a competitive salary and a great benefits plan including:

  • Medical dental life vision paid time off benefits in support of your well-being.

  • Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be and stay. Being part of our team means youll get to:

  • Grow:Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.

  • Learn:Have access to a wealth of learning resources including our digital learning portal.

  • Belong:Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.

  • Give Back:Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Global Benefits & Perks
Youll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.


Required Experience:

IC

Position Title:Trade Marketing SpecialistLocation:Vimercate and Monvalle ItalyHybrid:2 days in the office 3 days remoteEmployment:permanent Come Make the World With UsIt takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excelle...
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Key Skills

  • Digital Marketing
  • Marketing
  • Google Analytics
  • Pardot
  • HTML5
  • MailChimp
  • Marketing Automation
  • Salesforce Marketing Cloud
  • HubSpot
  • Responsys
  • Email Marketing
  • Social Media Management

About Company

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Headquartered in the USA, Stanley Black & Decker is the world’s largest tool company with 50 manufacturing American facilities and more than 100 worldwide.

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