Outreach Specialist

Salary/Position Classification

• $51000 Annual Dependent on Experience Exempt
• 40 hours per week
• 100% Remote Work Availability: Yes
• Hybrid Work Availability (requires some time on campus): Yes

Purpose of Position

This position is with the Rural Health Information Hub a federally-funded national information center focusing on rural health issues. The position is fully supported by grant funds. This position will provide assistance and leadership in the areas of outreach and marketing for the project through developing content in a variety of formats for the RHIhub website ; promoting RHIhub to external audiences; and working closely with program leadership to plan facilitate and evaluate outreach activities.

Duties & Responsibilities

Development of web content in a variety of formats (e.g. text blog video).

• Oversee the maintenance of web content for the About and Spread the Word section of RHIhubs website.
• Develop new web-based products to promote the program.
• Work with digital storyteller editor and editorial group in the creation and maintenance of content for the RHIhub website
• Write web copy for the RHIhub website as requested by RHIhub management.
• Plan oversee and develop webinars.
• Work with external speakers write promotional materials coordinate promotion with appropriate organizations and ensure all items hosted on RHIhub website including slides and additional handouts are accessible. Add supporting resources to digital assets management system and content management system.
• Develop articles for the Rural Monitor and other publications that promote RHIhub products and services highlight successes of rural communities and address other rural health topics.
• Develop methods of featuring key content on the website and other RHIhub products.

Outreach and promotional activities.

• Oversee distribution and tracking of RHIhub promotional items.
• Review RHIhub Calendar of Events to determine which organizations to target for promotional offers.
• Initiate contact and develop connections with government agencies state and national organizations and individuals to disseminate information.
• Oversee shipping of promotional materials to RHIhub audiences ensuring that orders are delivered in a timely manner.

Promote RHIhub and its products and services to external audiences.

• Research and contact target audiences to help them become more familiar with program services.
• Coordinate the development of promotional materials and activities.
• Coordinate the selection of conferences at which to promote services as well as the scheduling of staff to attend each conference.
• Serve as a resource to staff regarding promoting the program.
• Assist with the creation of presentations and supporting materials to promote RHIhub. Ensure that all presentation and promotional document files meet accessibility standards.
• Develop and maintain relationships with key government agencies state and national organizations and individuals.
• Exhibit and present program services at meetings and conferences.
• Create and distribute articles press releases and media kits to media and external organizations.
• Contribute to the programs Search Engine Optimization efforts.
• Contact organizations to encourage links to RHIhubs websites.
• Coordinate RHIhubs social media efforts including developing a plan and calendar working with staff to identify content to distribute writing posts interacting with the public social listening etc.
• Develop visual content to be distributed via social media.
• Maintain accessibility standards for all social media content.

Coordinate and facilitate outreach activities in conjunction with program leadership; contribute to program management.

• Lead effort to develop maintain and implement outreach/marketing plans for the Rural Health Information Hub.
• Work with program management web staff and graphic designer to maintain consistent branding and accessibility standards
• Assist in the planning of program activities.
• Assist in reporting to funder and Advisory Board.
• Keep supervisor informed of concerns and suggestions of external organizations.
• Work with supervisor to evaluate the success of various types of promotional activities.

Participate in professional activities.

• Accept opportunities to participate on committees make presentations and publish appropriate research or accomplishments.
• Keep current on the latest developments in the fields of rural health and information dissemination as well as other areas of interest through proactively seeking out information including following appropriate websites blogs social media and newsletters.
• Contribute to the advancement of the profession and status of the Center for Rural Health and the University.

Required Competencies

• Knowledge of format layout design and construction of branded materials.
• Prefer knowledge of rural health issues.
• Experience in public speaking or making presentations.
• Experience using computers specifically with Microsoft Office software applications (Word Excel PowerPoint Outlook or similar) e-mail and Internet usage.
• Must have superior communication and interpersonal skills.
• High quality customer service outreach and marketing skills.
• Demonstrated ability to prioritize coordinate multiple projects and assignments meet deadlines and function in a fast-paced environment.
• Experience with social media and demonstrated understanding of good practices for organizational social media use.
• Strong internet search skills.
• Strong analytical problem solving decision-making and leadership skills.
• Demonstrated ability to take direction organize and follow-through on assigned tasks and to work as part of a team.
• High level of attention-to-detail and the ability to generate high quality and timely work products.
• Demonstrated ability to take initiative and be self-directed.
• Be willing to travel occasionally to national regional or local events/meetings.

Minimum Requirements

• Bachelors degree.
• Two years of directly related work experience.
• Excellent writing skills with demonstrated ability to write for the web. Writing samples must be submitted (attached) at the time of application as follows:
  1. Professional email to an organization asking if they would be interested in promotional materials for their upcoming rural health conference.
  2. Imagine this topic guide was recently updated: Transportation to Support Rural Healthcare. Write posts for Facebook and LinkedIn to promote the guide and engage the audience.
  3. A 2-5 page article written in a style appropriate for a magazine newsletter or blog.
  4. A portfolio of additional writing samples that demonstrate writing ability preferably as it relates to outreach/marketing. Acceptable items to include: press release marketing plan newsletter/magazine article webpage copy academic paper etc.
• Successful completion of a Criminal History Background Check.

In compliance with federal law all persons hired will be required to verify identityand eligibility to work in the US and to complete the required employment eligibility verification form upon hire.This position does not support visa sponsorship for continued employment.

Preferred Qualifications

• Experience working with a content management system and basic HTML.
• Experience using Illustrator Photoshop and InDesign.
• Experience or training with document accessibility standards.
• Experience or training with social media strategy.

To Apply

Cover letter resume and writing samples (outlined in Minimum Requirement above) are required.