MANAGER MARKETING

Company Overview:

Our client a Karachi-based State Bank of Pakistan (SBP) regulated Electronic Money Institution (EMI) seeks to appoint an experienced professional for the following role:

Job Role

As Marketing Manager you will lead brand growth and partnership-driven initiatives that will define our public presence and fuel customer acquisition in a competitive fintech landscape. You will collaborate closely with internal stakeholders and partner organizations to drive consumer adoption awareness and loyalty.

Key Responsibilities

• Brand Strategy & Execution Develop and lead comprehensive brand strategies that build awareness drive engagement and align with Companys long-term vision.
• Integrated Campaign Management Plan and execute growth-focused marketing campaigns across digital and offline channels to drive acquisition engagement and conversion.
• Content & Creative Direction Oversee the development of compelling content for social media web product and partner marketing initiatives.
• Partnership Marketing & Co-Branding Work closely with marketing/retail teams of partner organizations to plan and execute collaborative marketing initiatives.
• Performance Tracking & Optimization Monitor KPIs brand health and campaign performance; optimize for ROI and user growth using a test-and-learn approach.
• Cross-Functional Collaboration Partner with Product Operations and external agencies to ensure brand alignment and timely execution of campaigns.

Education

• Minimum 16 years of education preferably a Masters degree in Business Administration Marketing or a related field from an HEC-recognized or equivalent foreign institution.

Experience

• Minimum 5 years in marketing or brand management roles ideally in a tech startup fintech or digital-first organization.
• Experience in digital financial services e-commerce or consumer tech growth functions is preferred.

Requirements

• Marketing & Growth Leadership Proven ability to design and execute end-to-end brand and acquisition strategies in dynamic consumer-facing environments.
• Collaborative Execution Experience managing multi-stakeholder campaigns especially in coordination with external partners and retail-facing brands.
• Team Leadership Ability to inspire and lead small teams or agency partners to deliver high-impact creative and campaign outputs.
• Communication & Creativity Strong storytelling messaging and brand positioning skills across channels and formats.
• Agility & Entrepreneurial Mindset Thrives in a fast-paced startup setting with a bias toward action and innovation.

Age

• The candidate should preferably be not more than 35 years of age as of last date of submission of application.

This advertisement is published on 13 March 2026. The last date to apply is 22 March 2026. Candidates who possess the required experience and educational qualifications to undertake this challenging role are encouraged to submit their applications at

Only shortlisted candidates will be contacted.