Marketing Specialist Hubspot

Randstad India

Job Location:

Pune - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

HubSpot & Revenue Operations Specialist

We are seeking a detail-oriented and strategically driven HubSpot Administrator / Marketing Operations Specialist to architect and optimize our revenue engine across marketing and sales functions. This role will own CRM governance lifecycle automation funnel optimization and marketing-sales alignment to drive measurable pipeline growth for our US healthcare SaaS products (EHR AI automation and RCM solutions). You will ensure HubSpot functions not just as a CRM system but as a scalable revenue-generating infrastructure supporting our US provider audiences. This is a high-impact Revenue Operations role working closely with Marketing Sales and Leadership teams.

Responsibilities:

HubSpot CRM Administration: Manage and optimize HubSpot Marketing Hub Sales Hub and CRM configuration; Maintain pipelines lifecycle stages properties and automation workflows; Ensure CRM data hygiene through audits deduplication and governance standards; Manage user roles permissions and access controls; Maintain consent management and structured data governance processes.
Marketing Automation & Lead Management: Build and optimize lead nurturing workflows across the buyer journey; Implement and refine lead scoring models aligned with MQL SQL transition; Create and manage forms landing pages lists and segmentation logic; Automate lead routing lifecycle progression and sales notifications; Standardize UTM tracking and attribution frameworks.
Salesforce & System Integrations: Manage HubSpot Salesforce integration and data synchronization; Troubleshoot sync issues and maintain clean data flow; Work with APIs Zapier or other tools to automate cross-platform processes; Ensure campaign alignment across CRM systems.
Reporting Analytics & Revenue Visibility: Build dashboards for funnel tracking pipeline attribution and campaign ROI; Monitor system performance and user adoption; Provide actionable insights to Marketing and Sales leadership; Continuously optimize workflows based on performance data.
Marketing & Sales Alignment: Collaborate with Sales and SDR teams to improve CRM adoption; Optimize lifecycle stages and handoff processes; Support campaign execution with accurate tracking and reporting; Train teams on HubSpot best practices and workflow usage.
Revenue Operations & Healthcare Alignment: Align lifecycle stages and lead scoring with US healthcare buyer journeys (practice owners RCM leaders administrators); Optimize MQL SQL conversion processes; Build attribution models to measure content and campaign influence on pipeline; Support healthcare-focused campaign tracking across EHR AI and RCM offerings; Partner with leadership to continuously improve revenue visibility and forecasting accuracy.
Cross-Functional Enablement: Collaborate with Sales SDR and Marketing teams to improve CRM adoption; Train teams on HubSpot best practices and workflow usage; Recommend process improvements for scalability and efficiency.

Qualifications:

5 10 years of experience in Marketing Operations Revenue Operations or CRM Administration.
Strong hands-on experience with HubSpot (Marketing Hub Sales Hub CRM).
Experience building automation workflows and lead scoring models.
Strong understanding of B2B SaaS revenue funnels (Awareness MQL SQL Closed Won).
Working knowledge of Salesforce integration and CRM sync processes.
Experience with analytics tools (GA4 HubSpot Reports Looker Studio etc.).
Experience optimizing lifecycle marketing for US-based audiences preferred.
Ability to translate healthcare-focused campaigns into measurable funnel performance.
High attention to detail and strong analytical mindset.
Preferred Qualifications: HubSpot certifications (Marketing Hub / Sales Hub / Inbound); Experience working in Healthcare IT EHR or RCM environments; Familiarity with HIPAA-aware marketing processes preferred; Knowledge of APIs advanced integrations and revenue attribution modeling.

HubSpot & Revenue Operations Specialist We are seeking a detail-oriented and strategically driven HubSpot Administrator / Marketing Operations Specialist to architect and optimize our revenue engine across marketing and sales functions. This role will own CRM governance lifecycle automation funnel o...

HubSpot & Revenue Operations Specialist

Responsibilities:

HubSpot CRM Administration: Manage and optimize HubSpot Marketing Hub Sales Hub and CRM configuration; Maintain pipelines lifecycle stages properties and automation workflows; Ensure CRM data hygiene through audits deduplication and governance standards; Manage user roles permissions and access controls; Maintain consent management and structured data governance processes.
Marketing Automation & Lead Management: Build and optimize lead nurturing workflows across the buyer journey; Implement and refine lead scoring models aligned with MQL SQL transition; Create and manage forms landing pages lists and segmentation logic; Automate lead routing lifecycle progression and sales notifications; Standardize UTM tracking and attribution frameworks.
Salesforce & System Integrations: Manage HubSpot Salesforce integration and data synchronization; Troubleshoot sync issues and maintain clean data flow; Work with APIs Zapier or other tools to automate cross-platform processes; Ensure campaign alignment across CRM systems.
Reporting Analytics & Revenue Visibility: Build dashboards for funnel tracking pipeline attribution and campaign ROI; Monitor system performance and user adoption; Provide actionable insights to Marketing and Sales leadership; Continuously optimize workflows based on performance data.
Marketing & Sales Alignment: Collaborate with Sales and SDR teams to improve CRM adoption; Optimize lifecycle stages and handoff processes; Support campaign execution with accurate tracking and reporting; Train teams on HubSpot best practices and workflow usage.
Revenue Operations & Healthcare Alignment: Align lifecycle stages and lead scoring with US healthcare buyer journeys (practice owners RCM leaders administrators); Optimize MQL SQL conversion processes; Build attribution models to measure content and campaign influence on pipeline; Support healthcare-focused campaign tracking across EHR AI and RCM offerings; Partner with leadership to continuously improve revenue visibility and forecasting accuracy.
Cross-Functional Enablement: Collaborate with Sales SDR and Marketing teams to improve CRM adoption; Train teams on HubSpot best practices and workflow usage; Recommend process improvements for scalability and efficiency.

Qualifications:

5 10 years of experience in Marketing Operations Revenue Operations or CRM Administration.
Strong hands-on experience with HubSpot (Marketing Hub Sales Hub CRM).
Experience building automation workflows and lead scoring models.
Strong understanding of B2B SaaS revenue funnels (Awareness MQL SQL Closed Won).
Working knowledge of Salesforce integration and CRM sync processes.
Experience with analytics tools (GA4 HubSpot Reports Looker Studio etc.).
Experience optimizing lifecycle marketing for US-based audiences preferred.
Ability to translate healthcare-focused campaigns into measurable funnel performance.
High attention to detail and strong analytical mindset.
Preferred Qualifications: HubSpot certifications (Marketing Hub / Sales Hub / Inbound); Experience working in Healthcare IT EHR or RCM environments; Familiarity with HIPAA-aware marketing processes preferred; Knowledge of APIs advanced integrations and revenue attribution modeling.