Data Lead

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 18 hours ago

Vacancies: 1 Vacancy

Job Summary

#LI-PS1

Position: Data Lead

Working Experience: 10 yrs

Location: Mumbai (Mon-Fri WFO)

Notice period: Immediate to 15 days
Email to:

Absolute Must

12 years of overall experience

Digital Planning and analytics background

Working on custom audience segments developed from owned asset audiences and platform cohorts

Worked on first party data audiences and owned platforms

Understanding of business strategies growth marketing

Worked on performance campaigns for portals and apps

Some experience in Data Science and Analytics

Nice to Have:

Implementation expert of GA A/B Testing

GA experience preferred exposure to Google marketing platform google tag manager google optimize

Good to have GCP and Big query

SQL background (can learn adh and other products with this background)

A/B testing experience

Someone with global delivery centres who has talked to the client stakeholder management

Working knowledge of Digital media platforms and plans

What Will The Person Do

Ensuring data integration both from a planning perspective ensuring scaling and relevant deployment

Data first planning across brand portfolio and efficiency optimization

Drive audience solutions like ADH and Bridge for planning and deployment

Integration of CRM and CDP from an audience lens across brand plans

Use of analytics for audience building and prioritization

Building and operationalizing the FPD architecture (collection enrichment deployment measurement etc )

Institutionalization of Digital measurement and analytics practice for brands

Setting up of digital kpis both from a short term and long term standpoint

Understanding of full funnel journeys especially for digital first brands

Off platform and on platform attribution

Understanding of outcomes and integrating it back into planning

Understanding of platform audits and highlighting relevant action

Defining tagging strategy both from a paid and on owned media lens

CDP and DCR testing from an analytics standpoint

#LI-PS1 Position: Data Lead Working Experience: 10 yrs Location: Mumbai (Mon-Fri WFO) Notice period: Immediate to 15 days Email to: Absolute Must 12 years of overall experience Digital Planning and analytics background Working on custom audience segments developed from owned a...