Senior Product Manager- Attribution & Incrementality

Tel Aviv - Israel

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Realize your potential by joining the leading performance-driven advertising company!

As a Senior Product Manager for Attribution & Incrementality on the Product team in our Tel Aviv office youll play a vital role as the industry moves beyond last-click attribution building the measurement frameworks that prove Taboola isnt just capturing demand but creating it. From Geo-Holdout testing to Source of Truth integrations to Marketing Mix Modeling partnerships youll create tools form partnerships and craft best practices that make our impact visible credible and compounding giving advertisers the confidence to scale their investment. Working closely with the Client Measurement Director and global enterprise teams in the US EMEA and APAC youll meet clients face-to-face to build trust validate strategy and turn measurement into a strategic growth driver.

To thrive in this role youll need:

Attribution Mastery: 5 years in PM with deep expertise in the tension between MTA MMM and Incrementality. You know why Last-Click is a lie and how to sell the alternative.
Strategic Domain Ownership: Ability to own a domain end-to-end - define the vision align stakeholders across R&D Sales and Marketing and drive commercial outcomes.
Commercial Storytelling: A proven track record of translating technical measurement outcomes into reasons to buy for C-level marketing executives.
Enterprise Discovery & Client-Facing: Experience presenting directly to enterprise advertisers and conducting measurement-focused discovery. Youll work closely with the Client Measurement Director and enterprise business teams (Sales Account Management) to drive adoption. Willingness to travel globally.
Data Fluency & Technical Partnership: A systems-thinking mindset with the ability to partner deeply with Data Science and Engineering. Comfortable navigating technical trade-offs (e.g. precision vs. latency) and leveraging AI tools to accelerate discovery and analysis.

Bonus points if you have:

Background in Measurement Consulting or a lead role at a major Attribution/MMM vendor
Experience building self-service SaaS tools that automate complex data workflows
A track record of influencing $50M in annual ad spend through measurement-led insights

How youll make an impact:

Define the Truth Framework: Own the product vision for how we prove causality (Lift MMM and Incrementality) across the advertiser journey - unlocking advertiser trust and convincing them to scale budgets
Strategic Commercial Influence: Act as the Measurement Consultant for our biggest clients. Translate complex data science into compelling narratives that help Sales teams unlock enterprise budgets
Scale Through Ecosystem Integration: Define our position in the measurement stack. Decide when we build proprietary tools (in-house geo-holdout testing advanced attribution) when we partner (GA4 CM360 Measured Rockerbox) and when we disrupt
Source of Truth Strategy: Build integrations with leading measurement platforms so advertisers can validate Realize performance in their preferred system - meeting them where they are
Co-prioritize with Customer Measurement: Balance enterprise demand with product scalability working alongside the Measurement Director to align on roadmap priorities

Why Taboola

If you ask Taboolars what they love about working here theyll tell you that theyve been empowered to realize their full potential while growing and learning from and with smart and talented people. Theyll also share more about:

Adam Singolda Taboola Founder and CEO says: You can copy anything from another business but you cant copy a companys culture.
Well-being: Enjoy comprehensive benefits (health etc.) a fully stocked kitchen and location-specific perks (gym partnerships parking)
Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
Work with some of the biggest names: Our advertiser clients include Wells Fargo Honda Pinterest and Expedia. Our publisher partners include Yahoo Conde Nast Fox Sports NBCU ESPN CBS and E! Online.

Ready to realize your potential

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications merit and business need.

Learn more about #TaboolaLife on LinkedIn Facebook Instagram X YouTube & the Taboola Life Blog.

About Taboola

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.

Taboola works with thousands of businesses who advertise directly on Realize Taboolas powerful ad platform reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News Yahoo and OEMs such as Samsung Xiaomi and others use Taboolas technology to grow audience and revenue enabling Realize to offer unique data specialized algorithms and unmatched scale.

#LI-DN1 #LI-Hybrid

Required Experience:

Senior IC

Realize your potential by joining the leading performance-driven advertising company! As a Senior Product Manager for Attribution & Incrementality on the Product team in our Tel Aviv office youll play a vital role as the industry moves beyond last-click attribution building the measurement framework...