About the Role:

Grade Level (for internal use):

Summer Intern Marketing Customer Intelligence ABM Persona Data Model (Project-Based)

The role

Were hiring a 10-week intern to support Adobe Real-Time CDP (RT-CDP) projects with a focus on designing and operationalizing a persona definition & management data model that strengthens our Account-Based Marketing (ABM) planning targeting and measurement. Youll translate ABM needs (ICP buying committee roles intent signals engagement stages) into a structured governed approach for persona creation maintenance and activation in CDP.

Model: UK manager of record

Focus: A clearly scoped summer project with defined milestones and a final deliverable.

1. ABM Persona Data Model Blueprint

- A clear logical model for persona objects (e.g. persona account contact buying role intent/interest areas engagement stage) and how they relate (account people personas).

2. Persona Definition & Governance Pack

- Standard persona templates (required fields naming conventions inclusion/exclusion rules owner versioning effective dates) plus an approval/change process.

3. Signal-to-Persona Mapping

- Mapping of CDP attributes/events to persona qualification signals (e.g. job function seniority product interest web behaviour content engagement form fills event attendance).

Project Tracks (Areas of Focus)

Track A ABM & Persona Discovery (Weeks 12)

- Align with ABM stakeholders on ICP tiers target account strategy and priority campaigns.

- Define required persona types (e.g. Decision Maker Champion Influencer Practitioner) and buying committee coverage expectations.

- Inventory existing segments personas and data sources feeding RT-CDP.

Track B Data Model Design (Weeks 25)

- Design how personas will be represented and maintained (including metadata like confidence recency and lifecycle status).

- Define relationships needed for ABM: account-level attributes person-level attributes role within account.

- Establish controlled vocabularies (persona names role categories intent topics stage definitions).

Track C Persona Qualification Logic & Signal Mapping (Weeks 48)

- Map CDP profile attributes and behavioural events to persona rules and thresholds.

- Identify gaps (missing fields inconsistent values identity/account matching constraints) and propose remediation options.

- Draft test cases for edge conditions (multi-role contacts conflicting signals sparse engagement).

What were looking for:

Essential skills & Attributes

- Strong marketing operations / analytics mindset: ability to translate ABM strategy into structured data requirements.

- Familiarity with segmentation concepts (inclusion/exclusion logic recency windows funnel/stage thinking).

- Comfort with data design fundamentals (entities attributes relationships; documentation discipline).

- Clear communication: able to write specs define terms and present trade-offs.

Preferred:

- SQL fundamentals and/or strong Excel/Sheets proficiency for profiling and validation.

- Exposure to CDP/CRM/ABM concepts: account hierarchies buying committees intent lead/contact/account objects.

Traits for Success

- Detail-oriented and systematic (enjoys definitions edge cases and repeatable processes).

- Collaborative and comfortable working with both marketers and technical partners.

- Proactive in surfacing data limitations and proposing practical solutions.

- Structure & Support:

- Weekly 1:1 with Marketing Director (sponsor) for prioritization and unblockers

- Regular working sessions with ABM owner(s) Marketing Ops and data/platform partners

- Midpoint review (Week 5): draft persona model initial mappings

- Final review (Week 10): operating model audience specs recommendations

Expectations:

- Maintain a lightweight project plan and documentation repository

- Document decisions assumptions and open questions

- Follow internal data governance and handle sensitive customer data responsibly

Right to Work Requirements:

This role is limited to persons with indefinite right to work in the United Kingdom.

Our Internship Program: During your summer at S&P Global youll have the chance to partner with our industry experts with on-the-job experience focusing on high impact work that allows you to apply and develop your skills. Networking business insights and tailored learning opportunities all support your growth and development setting you up for success as you begin your career.

The Summer 2026 Internship Program will provide you with a variety of experiences to help you identify your strengths develop highly transferable skills and align you to a successful career path for a bright future at S&P Global.

Duration: June 15th August 21st 2026

Whats In It For You

Our Mission:

Advancing Essential Intelligence.

Our People:

Were more than 35000 strong worldwideso were able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. Were committed to a more equitable future and to helping our customers find new sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.

Our Values:
Integrity Discovery Partnership

Throughout our history the worlds leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do bring a spirit of discovery to our work and collaborate in close partnership with each other and our customers to achieve shared goals.

Benefits:

We take care of you so you cantake care of business. We care about our people. Thats why we provide everything youand your careerneed to thrive at S&P Global.

Our benefits include:

• Health & Wellness: Health care coverage designed for the mind and body.

• Flexible Downtime: Generous time off helps keep you energized for your time on.

• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.

• Invest in Your Future: Secure your financial future through competitive pay retirement planning a continuing education program with a company-matched student loan contribution and financial wellness programs.

• Family Friendly Perks: Its not just about you. S&P Global has perks for your partners and little ones too with some best-in class benefits for families.

• Beyond the Basics: From retail discounts to referral incentive awardssmall perks can make a big difference.

For more information on benefits by country visit: Hiring and Opportunity at S&P Global:

At S&P Global we are committed to fostering a connected andengaged workplace where all individuals have access to opportunities based on their skills experience and contributions. Our hiring practices emphasize fairness transparency and merit ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration we drive innovation and power global markets.

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Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity color religion sex sexual orientation gender identity national origin age disability marital status military veteran status unemployment status or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability please send an email to:and your request will be forwarded to the appropriate person.

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