B2B PPC Specialist – AI-Powered Campaigns (Google, Meta, LinkedIn)

Job Title: B2B PPC Specialist AI-Powered Campaigns (Google Meta LinkedIn)
Location: Mohali
Department: Marketing

Exp: 2-5 years

Shift time: afternoon shift

Work mode: Work from office

About the Role

We are looking for aB2B PPC Specialist who can plan launch and optimizeAI-driven paid campaigns acrossGoogle Ads Meta and LinkedIn.

Your primary focus will be to generatequalified leads via form submissions meetings through well-structured campaigns smart targeting and continuous optimizationusing both platform-native AI (Performance Max Advantage LinkedIn automation) and supporting AI tools.

Key Responsibilities

Campaign Setup & Execution

• Build and manage PPC campaigns acrossGoogle Ads Meta and LinkedIn for B2B audiences.
  
  
• UseAI-based features (e.g. Performance Max Advantage Shopping/Advantage Audience automated bidding) to improve performance.
  
  
• Create and manage keyword lists audiences lookalikes remarketing lists and account-based/CRM-based audiences.
  
  
• Write ad copy and brief creatives aligned with our ICP personas and offers (events demos webinars trials etc.).
  
  

Optimization & Testing

• Monitor campaigns daily; adjust bids budgets targeting and creatives to hit CPL and quality targets.
  
  
• RunA/B tests on headlines ad copy creatives and landing pages.
  
  
• Use AI tools where relevant to speed up testing and optimization (creative variations audience insights bid optimization etc.).
  
  
• Identify underperforming campaigns/ads and systematically improve or pause them.
  
  

Tracking & Reporting

• Ensure proper tracking across all platforms (pixels tags conversion events UTMs).
  
  
• Report on key metrics (impressions CTR CPC CPL conversion rate) and highlight learnings and next steps.
  
  
• Share regular performance updates with the marketing team and suggest clear actions based on data.
  
  

Collaboration

• Work with content and design to developPPC-ready assets (ad creatives landing pages form flows).
  
  
• Coordinate with sales/SDR teams to align on lead quality follow-up processes and feedback from campaigns.
  
  
• Align with marketing operations to maintain clean tracking and accurate funnel measurement.

Requirements

• 25 years of hands-on experience as aPPC Specialist / Paid Media Specialist in aB2B environment.
  
  
• Strong practical experience with:
  
  
  • Google Ads (Search Display Performance Max)
    
    
  • Meta Ads (Facebook/Instagram including Advantage features)
    
    
  • LinkedIn Ads (Sponsored Content Lead Gen Forms automated bidding)
    
    
• Proven track record of deliveringqualified leads andlowering CPL for B2B products or services.
  
  
• Comfortable usingAI-based PPC features and tools for bidding audience optimization and creative testing.
  
  
• Solid understanding of:
  
  
  • Conversion tracking (pixels tags events)
    
    
  • UTMs and basic attribution
    
    
  • Landing page and funnel best practices
    
    
• Strong analytical skills with proficiency in Google Analytics and spreadsheets (Excel/Sheets).
  
  
• Good written communication skills and the ability to write clear compelling ad copy.
  

Nice-to-Have

• Experience inSaaS HR Tech or Enterprise software.
  
  
• Familiarity with CRM and marketing automation tools (e.g. HubSpot Salesforce Marketo).
  
  
• Experience withretargeting and nurture sequences across multiple channels.
  
  
• Basic understanding of SEO/content to align messaging across paid and organic.
  

What Success Looks Like

• Consistently meets or beatsCPL and lead quality targets.
  
  
• Delivers a stable flow ofsales-ready leads and meetings from PPC channels.
  
  
• Buildsstructured repeatable campaign setups and testing frameworks that can be scaled across regions products and events.